What’s new? Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.
Integrating AI with Print Marketing: A Game Changer for Retail
Print marketing remains a critical part of the retail customer journey even as digital channels dominate the conversation. Weekly circulars, in-store signage, catalogs, and direct mail continue to influence purchasing decisions, often more powerfully than digital ads alone. What is changing now is how retailers are enhancing these traditional channels with artificial intelligence.
Spotting customer trends with PIM – how the system improves market fulfilment
Discover how PIM helps retailers identify customer trends and optimise market fulfilment – for increased sales and agility.
Analysing Media Performance – Why DAM is indispensable for modern marketing
Whether it's reels, TikToks, stories or interactive videos – marketing has changed radically in recent years. Attention has become the hardest currency to come by. Those who win it sell. Those who lose it disappear.
DAM as an intelligent cost-saving solution: Avoid unnecessary expenditure on media files
In many companies, hidden costs arise year after year due to inefficient media management – duplicate files, outdated versions, missing access rights or licence violations.
How an integrated PIM & DAM system makes your omnichannel strategy more profitable
Learn how an integrated PIM & DAM system reduces costs, increases efficiency, and measurably improves the ROI of your omnichannel strategy—including a self-test.
Challenges of the Christmas campaign in retail
For many retailers, the Christmas season is the busiest but also the most stressful time of the year. In just a few weeks, marketing, logistics, and sales must work together perfectly. Even small mistakes can lead to lost sales, delivery problems, or dissatisfied customers.
Lack of multilingualism in product data – and how PIM contributes to internationalisation
Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.
How PIM and DAM ensure consistency in global campaigns
Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
More volume and full campaign control: PIM and DAM as the engine for multinational, version-rich campaigns
The modern marketing and sales cosmos is no longer a linear process - it is a highly complex network of channels, markets, formats, languages and partners. Companies that manage campaigns today are not only struggling with increasing volumes of content, but also with a rapid increase in versions that need to be planned, produced, checked and played out simultaneously.