Digital Publishing

The more complex campaigns become, the more critical the quality of the underlying data becomes. Even small errors in target groups, product data or personalization logics can lead to significant sales losses, damage to the image or unnecessary marketing costs

Learn how to plan annual campaigns systematically. Tips on seasonal marketing, workflow control, cross-channel synchronization, AI and current marketing trends for more success.

Creating catalogs and weekly circulars is one of the most labor-intensive tasks in marketing production. Teams managing thousands of SKUs, frequent pricing updates, and multiple regional or seasonal versions need a digital catalog software solution that connects product data, creative assets, and layout templates. Manual workflows using spreadsheets, shared folders, email threads, and repeated layout edits slow production and increase errors.

In 2026, the retail industry will face a clear reality: traditional monolithic commerce systems will no longer be able to keep pace with the dynamics of modern retail requirements. Data silos, long release cycles and a lack of flexibility will hinder innovation – both online and at the point of sale.

Whether it's reels, TikToks, stories or interactive videos – marketing has changed radically in recent years. Attention has become the hardest currency to come by. Those who win it sell. Those who lose it disappear.

Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.

In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.

Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.

Marketing and creative teams are under more pressure than ever. From managing a flood of campaigns across digital and print to coordinating with remote collaborators and external partners, the demand for speed and accuracy is relentless. In this environment,

In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!