In our blog you will learn everything you need to know about digital publishing.Digital brochures are becoming more and more important for consumers' offer research and purchase planning, especially in recent years, due to rapidly increasing mobile device usage and thus constant availability of information.We will provide you with some best practices and tips to ensure that your digital publications are successful and reach your target audience. Read on to learn more about the world of digital publishing!
The biggest trends in Digital Publishing
Retail print catalogs are trendy right now – but so are their digital counterparts. In fact, it’s estimated that the global digital publishing market will grow more than 11 percent year-over-year from 2022 to 2023, climbing from $41.3 billion in 2022 to $45.9 billion in 2023. As a result, publishers are altering their distribution methods and expanding what’s possible. Trends like video covers, free-form navigation, web integration, native-style ads, mobile compatibility, and hidden depth of content are making more of what digital magazines can do. Here are the biggest trends happening now and next in the world of digital publishing.
Retailers are automating their weekly circular production
The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.
The Insider’s Guide to new marketing production efficiencies
Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.