In our blog you will learn everything you need to know about digital publishing.Digital brochures are becoming more and more important for consumers' offer research and purchase planning, especially in recent years, due to rapidly increasing mobile device usage and thus constant availability of information.We will provide you with some best practices and tips to ensure that your digital publications are successful and reach your target audience. Read on to learn more about the world of digital publishing!
Unified commerce in retail: How modular API-first systems are replacing data silos
In 2026, the retail industry will face a clear reality: traditional monolithic commerce systems will no longer be able to keep pace with the dynamics of modern retail requirements. Data silos, long release cycles and a lack of flexibility will hinder innovation – both online and at the point of sale.
Analysing Media Performance – Why DAM is indispensable for modern marketing
Whether it's reels, TikToks, stories or interactive videos – marketing has changed radically in recent years. Attention has become the hardest currency to come by. Those who win it sell. Those who lose it disappear.
Lack of multilingualism in product data – and how PIM contributes to internationalisation
Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.
AI in Retail Marketing
In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.
Successful Christmas sales: how retailers can score points with an omnichannel strategy and AI technology
Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.
Enhancing Collaboration in Marketing Teams with DAM
Marketing and creative teams are under more pressure than ever. From managing a flood of campaigns across digital and print to coordinating with remote collaborators and external partners, the demand for speed and accuracy is relentless. In this environment,
Watch out for data silos: integration of PIM and DAM with ERP/CRM systems
In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!
Building Customer Loyalty with Personalized Print Marketing
Customers today expect seamless experiences across all touchpoints. While digital marketing delivers speed and scalability, print marketing offers a sense of authenticity and permanence that digital campaigns can’t replicate. When combined, these mediums create a strategy that reinforces brand messaging and enhances engagement.
Plan Smarter, Not Harder: How AI Drives Multichannel Success
Predictive AI models can empower retail marketing teams, optimizing their multichannel campaigns and achieving higher ROI.
Overcoming staff shortages with a multichannel system in 2025
Staff shortages are a hot and sensitive topic in any business, including retail. The downsizing of teams due to cost-cutting measures or lack of resources means that individual employees have to manage multiple jobs and tasks. A system with automated and collaborative workflows is therefore essential.