Find out how AI and automation will revolutionise the production of promotional materials by 2026 – with omnichannel software, PIM and DAM. Challenges, solutions and best practices for retail businesses.

The retail sector is undergoing a period of profound change. New technologies such as artificial intelligence (AI), machine learning, predictive planning and personalised digital customer engagement are transforming not only the way in which companies communicate with their customers, but also their internal processes and organisational structures.

Sustainable print marketing is currently enjoying a resurgence in popularity. As digital advertising becomes increasingly energy-intensive – for example, through data-driven ads, AI-generated content or video streaming – many brands are seeking resource-efficient forms of communication that inspire a high level of trust.