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Automated, Multichannel Marketing Production

Comosoft LAGO is a world-class system for PIM, DAM, and InDesign-based production.

Whether you’re an agency, a retailer/cataloger, or a manufacturer, you need to turn vast libraries of PIM (Product Information Management) and DAM (Digital Asset Management) data into compelling, relevant print and digital communication. And you need to do so quickly, accurately, and cost-effectively.

LAGO provides all that, and more. Our centralized data management system lets you organize and link all your marketing and sales channels, including print, mobile, e-commerce, and point-of-sale. By combining product data with automated media production tools, LAGO provides customers with a consistent brand experience across multiple channels.

LAGO’s media-neutral product information management provides an efficient way to manage and track product details in all sales channels. Sources of errors are eliminated, and shorter time-to-market is guaranteed. The Comosoft marketing media production system facilitates agile action, including planning, production, web-based review and approval, and real-time product and price data changes – even just before final print approval.

Multichannel-Software-LAGO

Analyze, Optimize, Streamline

We are committed to improving your business profitability. Our consultants and project managers will work with you to create the ideal solution for PIM, DAM, and automated media production. Our LAGO system has been tried and tested for over 25 years – providing efficient and effective multichannel marketing tools for companies worldwide.

LAGO in depth: Insights into efficient weekly circular production

How does LAGO help retailers produce regional or even store-specific variants of their circulars with ease? See how the different departments of a grocery store chain work smoothly in their marketing production with LAGO.

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Optimize Your Media Process with LAGO

Advertising and marketing material can be planned, created, edited, and evaluated easily, via our intuitive user interface. Data from various sources is fed into LAGO, simplifying the entire process and making it more efficient.

Screenshot von LAGO Dashboard

Using the online whiteboard module, marketing and product line managers can place an article or mod (a product or offer and all its relevant data and images) anywhere on an advertising or marketing piece. They can also use real-time analysis—based on margin, turnover, and inventory data—to assess the best placement of articles.

Screenshot von LAGO DAM grocery

Product data and images in LAGO are seamlessly integrated with Adobe InDesign, via a plugin. Designers can focus on creative design, and product data is updated in real time—right up to the moment of printing.

Screenshot von LAGO Indesign grocery

The Proofing module also provides a precise, bidirectional cooperation process between purchasing, advertising material planning, and graphics teams. Visual element and text content changes are facilitated via digital correction marks.

Screenshot von LAGO Whiteboard

Final page layouts can be approved via a visual, online proofing process. Many elements of review-and-approval can be automated and executed from anywhere in the world.

Screenshot von LAGO Proof grocery

At the end of the process, LAGO generates a press-ready PDF file of your advertising and marketing material, sending them directly and automatically to your print service provider.

Screenshot von LAGO PDF

MADE IN HAMBURG

Many different types of businesses use LAGO to optimize their multichannel marketing production process:

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Product information data should help you understand and locate all the products in your "catalog". Ideally, this means that everyone in your team and all your third-party partners can access the same information at the same time.

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For retailers, the right digital solution doesn't necessarily have to be ground-breaking. It should grow with the business and focus on performance, accuracy and efficiency. Marketers know the challenges that multichannel digital behaviour brings. They know they must remain flexible to meet customer needs and find new ways to succeed in today's changing markets. Having the right data is key. However, they need to learn how to develop and scale their organisation's most effective response without breaking their budget.

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