Workflow Management
What is Workflow Management?
Workflow management is the coordination of regularly repeated tasks within an organization. These tasks are result-oriented and are necessary in their entirety to achieve the defined corporate goals. Workflow management is therefore usually about optimizing processes and improving cooperation within teams or between the teams involved. Suitable IT solutions for process optimization and automation are an elementary part of workflow management. However, workflow management software will only fully contribute to the real optimization of workflows if it is implemented in a professional and demand-oriented manner. But if this implementation is optimally adapted to the needs and conditions of the organization, a workflow management software saves enormous amounts of resources within the company.
DAM system (Digital Asset Management System)
What is a Digital Asset Management System?
The abbreviation DAM stands for Digital Asset Management. A digital asset is, generally speaking, any digital information in the form of files. These assets include above all media files such as:
- Photos
- Graphics
- Videos
- Audio files
- Text and HTML files
- Presentations
In a DAM system, for example, it is possible to filter on the basis of metadata that is read from the stored assets. In addition, this administrative system offers the possibility to store own metadata for the assets, which allows a meaningful administration and filtering in company processes. This function in a DAM accelerates, for example, the design process for data-intensive advertising material productions. A DAM system can be used in conjunction with or in addition to a PIM system to support the optimization of processes and workflows within departments and, above all, with location-based team responsibilities. A digital asset management system also plays a major administrative, centralizing and provisioning role in the uniformity of a company's brand image. The importance of DAM systems for companies is constantly increasing with the growing variety of products and the growing need for virtual networking of teams at international locations.
PIM System (Product-Information-Management-System)
What is a PIM system?
The acronym PIM stands for Product Information Management. The goal of a PIM system is the central media-neutral storage and enrichment, as well as management and distribution of product information to various output channels. This product information includes prices, article numbers and multilingual product texts, but also information for logistics and product photos. A well-maintained modern PIM system avoids mislabelling of products, shortens time-to-market and automates routing to sales and advertising channels. A PIM also supports a smooth workflow between the teams involved inside and outside the company based on centrally available data storage.
Abandoned Cart
If a product is placed in the digital shopping cart by the potential customer, but the purchase is not completed by the transaction, this is known in e-commerce as a shopping cart abandonment. The share of shopping basket abandonment in a shop’s total transactions is an important KPI in e-commerce, as it can indicate a non-optimal user experience during the purchasing process. The search for a possible cause of shopping cart abandonment is very difficult and usually involves extensive tracking. However, there are various possibilities of Omnichannel Marketing to turn the shopping cart abandonment into a successful transaction. A common approach in e-commerce is, for example, the remarketing e-mail, which is automatically sent to the shopping cart abandoner and often contains an attractive discount code on the shopping cart value.