What’s new?
In our blog, you will discover the latest trends, useful tips and exciting stories from the retail world. We want to keep you as up to date as possible and give you a regular overview of our current projects and news from the world of Comosoft.
On this page you will find current press releases, newsletters and information about our events.
Should you not find what you are looking for, please do not hesitate to contact us personally.
Print catalogues: Why they are irreplaceable for retailers in their marketing mix
In the last two decades, marketing has focused primarily on the digital world rather than physical print, but that doesn’t mean print marketing is obsolete. In fact, catalogs are essential for marketing, and studies indicate that they're more effective than many other forms of advertising. Now more than ever, catalogs are effective because of technological innovations that enable companies to target customers based on their interests and buying habits. Here are some of the reasons why you need to begin implementing or bolster your current catalog marketing.
How Automation Makes Print Production Successful
Print is not dead! In a world where the flood of ephemeral online ads is quickly seen and forgotten just as fast, the humble printed catalog or flyer can have a long-lasting effect on the consumer. This is not just a matter of personal preference. A report in Scientific American recently concluded that “reading on paper still boasts unique advantages” over screens.
Why brochures are valuable
Retail chains continue to rely on printed and digital brochures when it comes to distributing their advertising budget, as these are still one of the most valuable and reliable ways to reach consumers.
NEWSLETTER
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AWARDS
Awards for LAGO
As a technology provider, Comosoft has been setting standards in the multichannel solutions sector for more than 20 years. During that time, LAGO has firmly established itself as a market leader for multichannel production solutions. To our delight, LAGO has received the following awards:
Comosoft LAGO whiteboard named BEST OF INNOVATION AWARD IT 2018 in the category “Industry Software”
16 May 2018
The LAGO whiteboard is the central module for efficient and effective production of digital and print marketing materials, enabling pages to be quickly designed and populated without any layout knowledge. The results are made available to the creative production team, either internally or externally, in InDesign as a layout document. Here, the pages can then be finalized and prepared for output. Additionally, the whiteboard is also the perfect bridge to involve or even integrate product or category management into the marketing production process.
Comosoft wins award in IT best list
27. March 2015
The Initiative Mittelstand honours companies with innovative IT solutions and high utility value for SMEs with the INNOVATIONSPREIS-IT. The expert jury honoured the software solution LAGO Professional (formerly portlight) with the BEST OF 2015 award in this category. This award-winning product particularly impressed the jury and was therefore among the top group of all submitted applications. The INNOVATIONSPREIS-IT of the Initiative Mittelstand has been bridging the gap between IT innovations and SMEs for many years. The patron of the event in 2015 was Microsoft Deutschland GmbH.
Industry award best list
With its second nomination, our software solution LAGO Professional (formerly portlight) also shone in the best list of the INDUSTRIEPREIS in 2015.
Huber Verlag für Neue Medien GmbH honours companies with high economic, social, technological and ecological benefits with the INDUSTRIEPREIS. Comosoft also impressed the expert jury in this segment with its powerful and innovative multichannel solution LAGO Professional and was therefore once again one of the top candidates among the entries submitted.
PRESS
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Our customers benefit from a holistic process that encompasses all areas of the company. Confirmed daily by over 50 successful retail companies that use LAGO worldwide:
Press Releases
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