What’s new?
In our blog, you will discover the latest trends, useful tips and exciting stories from the retail world. We want to keep you as up to date as possible and give you a regular overview of our current projects and news from the world of Comosoft.
On this page you will find current press releases, newsletters and information about our events.
Should you not find what you are looking for, please do not hesitate to contact us personally.
Les brochures hebdomadaires, éléments clés du marketing de détail
20. June 2022
Les grands détaillants sont au milieu d'une transition difficile. Dans le sillage de la COVID, de l'inflation et de la crise de la chaîne d'approvisionnement, les marques doivent trouver des moyens innovants pour réussir. Par conséquent, la demande de créativité n'a jamais été aussi forte. À cet égard, la brochure hebdomadaire reste l'outil de prédilection de nombreux grands détaillants.
Los folletos semanales son los principales impulsores del marketing minorista
20. June 2022
Los grandes minoristas se encuentran en medio de una difícil transición. Tras el COVID, la inflación y la crisis de la cadena de suministro, hay que encontrar formas innovadoras para que las marcas tengan éxito. Por ello, la demanda de creatividad nunca ha sido mayor. En este sentido, el folleto semanal sigue siendo la herramienta elegida por muchos grandes minoristas.
Wochenprospekte als Schlüsselfaktoren im Einzelhandelsmarketing
20. June 2022
Große Einzelhändler befinden sich mitten in einer schwierigen Übergangsphase. Nach COVID, der Inflation und der Lieferkettenkrise müssen innovative Wege gefunden werden, um Marken erfolgreich zu machen. Infolgedessen war die Nachfrage nach Kreativität noch nie so groß wie heute. Der wöchentliche Prospekt ist für viele große Einzelhändler dabei weiterhin ein Mittel der Wahl.
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AWARDS
Awards for LAGO
As a technology provider, Comosoft has been setting standards in the multichannel solutions sector for more than 20 years. During that time, LAGO has firmly established itself as a market leader for multichannel production solutions. To our delight, LAGO has received the following awards:
Comosoft LAGO whiteboard named BEST OF INNOVATION AWARD IT 2018 in the category “Industry Software”
16 May 2018
The LAGO whiteboard is the central module for efficient and effective production of digital and print marketing materials, enabling pages to be quickly designed and populated without any layout knowledge. The results are made available to the creative production team, either internally or externally, in InDesign as a layout document. Here, the pages can then be finalized and prepared for output. Additionally, the whiteboard is also the perfect bridge to involve or even integrate product or category management into the marketing production process.
Comosoft wins award in IT best list
27. March 2015
The Initiative Mittelstand honours companies with innovative IT solutions and high utility value for SMEs with the INNOVATIONSPREIS-IT. The expert jury honoured the software solution LAGO Professional (formerly portlight) with the BEST OF 2015 award in this category. This award-winning product particularly impressed the jury and was therefore among the top group of all submitted applications. The INNOVATIONSPREIS-IT of the Initiative Mittelstand has been bridging the gap between IT innovations and SMEs for many years. The patron of the event in 2015 was Microsoft Deutschland GmbH.
Industry award best list
With its second nomination, our software solution LAGO Professional (formerly portlight) also shone in the best list of the INDUSTRIEPREIS in 2015.
Huber Verlag für Neue Medien GmbH honours companies with high economic, social, technological and ecological benefits with the INDUSTRIEPREIS. Comosoft also impressed the expert jury in this segment with its powerful and innovative multichannel solution LAGO Professional and was therefore once again one of the top candidates among the entries submitted.
PRESS
Stay up to date…
Our customers benefit from a holistic process that encompasses all areas of the company. Confirmed daily by over 50 successful retail companies that use LAGO worldwide:
“We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.”
— Director of Advertising Technologies, PureRED
“As America’s oldest continuously-operated catalog company, we are fully engaged in multichannel marketing. We are searching for a more efficient way to promote our products through all of our print and digital channels. This is why we are implementing the LAGO system from Comosoft.”
— Director of Catalog Production, Orvis
“LAGO enables us to dramatically reduce cycle times and manual production costs by integrating our creative to a data-driven workflow. LAGO’s focus on multichannel publishing tools allows us to execute our creative strategy across traditional and digital channels with minimum manual production”
— Director of an international cross-media production agency
Press Releases
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