In the digital age, food retail customers expect a seamless shopping experience across all channels. To meet these demands, companies need to optimise their product information (PIM), digital assets (DAM) and multichannel strategies. This blog category provides valuable information and practical tips on these topics.
Retailers are automating their weekly circular production
The weekly circular has long been a staple marketing and advertising tool for grocery chains and other large retailers. To cope with the disruptions of digital media, retailers have experimented with various ways to cut costs, sometimes discontinuing the printed versions of circulars (especially as newspaper inserts) only to bring them back in other ways. Recently, a national grocery retailer paused the printed versions of their weekly ads but then brought them back as regular mailers, with targeted promotions and QR codes to take customers to sale items on the website.
The Insider’s Guide to new marketing production efficiencies
Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.
Bring Multichannel Shopping Experience to Grocery Retail
When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want. To keep up with the competition and meet customer demands, retailers must provide an online shopping option that is easy to use and integrates well with their in-store offerings. Businesses can improve customer loyalty and drive sales growth by delivering on this multichannel promise.
2022 Marketing Trends: Why print marketing is making a comeback
Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.
Digital Output – The True Potential
Retail grocers are an integral part of a force now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the correct data in the right place is critical to their success.
From Insert to Internet
Grocery retail chains are facing unprecedented economic pressure throughout the developed world. Demographic shifts and demands for convenience, low prices, and customised service are mandating a whole new approach to multichannel messaging.