Food Retailers

Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.

When it comes to grocery shopping, customers increasingly expect an experience that allows them to shop how they want, when they want. To keep up with the competition and meet customer demands, retailers must provide an online shopping option that is easy to use and integrates well with their in-store offerings. Businesses can improve customer loyalty and drive sales growth by delivering on this multichannel promise.

Alongside many retailer tech-first approaches over the years, putting ad spend toward something more analog: the print catalog, sent alongside a slew of other direct-mail products, offers an incredible opportunity to deliver rich, tactile shopping experience targeting prospects as well as existing customers.

Retail grocers are an integral part of a force now fighting the effects of COVID-19. With vital supplies threatened by supply chain and consumer behavior disruption, having the correct data in the right place is critical to their success.

Grocery retail chains are facing unprecedented economic pressure throughout the developed world. Demographic shifts and demands for convenience, low prices, and customised service are mandating a whole new approach to multichannel messaging.