PIM, DAM and multichannel: The digital transformation for all sectors. In the digital age, customers expect a seamless shopping experience across all channels. This applies to food retailers (LEH) and DIY stores as well as agencies and mail order companies. To meet these demands, companies in all sectors need to optimise their product information (PIM), digital assets (DAM) and multichannel strategies. This blog category provides valuable information and practical tips on these topics.
From Insert to Internet
Grocery retail chains are facing unprecedented economic pressure throughout the developed world. Demographic shifts and demands for convenience, low prices, and customised service are mandating a whole new approach to multichannel messaging.
