Print Publishing

Retail marketing has never been as complex to manage as it is now. Creative services and production managers must cope with the daily demands of promotional campaigns covering multiple locations on various print and digital channels. All this leaves little time to innovate and swiftly respond to emergencies and ad hoc requests.

Life without e-commerce is inconceivable today. Even in a retail store or shopping mall, it’s common to reach for our phones to compare prices or check on the availability of something in a different color or size. Brick-and-mortar store managers may resent it, but mobile e-commerce is here to stay.

As every InDesign user is aware, it takes a lot of effort to produce high-quality advertising pieces. It’s partly about the tools we use. Since its introduction over twenty-two years ago, Adobe has made its flagship page layout application more powerful. Even with InDesign’s built-in potential for automation, not every design team can keep up with the ever-increasing demands of high-volume production.

In a previous article we highlighted four ways in which Comosoft LAGO integrates with Adobe InDesign and virtually any product information management (PIM) or digital asset management (DAM) system. For retail catalogues, this integration means huge savings on the production side. In this article, however, we focus more on the "front end" of the process - the cost of planning and managing these complex but effective marketing tools.

Once upon a time, value-conscious consumers eagerly open their Sunday newspapers, searching for the ubiquitous print circulars with weekly retail deals. Those coupons and specials helped inform their decisions regarding where and when to shop and what products to purchase. With today’s rising inflation, consumers seek ways to make every dollar count by taking advantage of special values and promotions, and retailers offer more coupons to keep their prices competitive.

Les grands détaillants sont au milieu d'une transition difficile. Dans le sillage de la COVID, de l'inflation et de la crise de la chaîne d'approvisionnement, les marques doivent trouver des moyens innovants pour réussir. Par conséquent, la demande de créativité n'a jamais été aussi forte. À cet égard, la brochure hebdomadaire reste l'outil de prédilection de nombreux grands détaillants.

Los grandes minoristas se encuentran en medio de una difícil transición. Tras el COVID, la inflación y la crisis de la cadena de suministro, hay que encontrar formas innovadoras para que las marcas tengan éxito. Por ello, la demanda de creatividad nunca ha sido mayor. En este sentido, el folleto semanal sigue siendo la herramienta elegida por muchos grandes minoristas.

Major retailers are in the midst of a difficult transition. After COVID, inflation and the supply chain crisis, innovative ways must be found to make brands successful. As a result, the demand for creativity has never been greater. The weekly prospectus continues to be a tool of choice for many major retailers in this regard.

By 2029, the results of economic, technological, demographic, ecological, and behavioral factors will change the printing industry significantly, according to a 2019 report from Smithers. Almost every industry has faced new challenges since the pandemic and lockdowns occurred in 2020 – the printing industry was no exception. But, as is the case with any industry that wishes to survive as the world evolves, the printing industry has also evolved alongside it to stay relevant and increase revenue.