What’s new?
In our blog, you will discover the latest trends, useful tips and exciting stories from the retail world. We want to keep you as up to date as possible and give you a regular overview of our current projects and news from the world of Comosoft.
On this page you will find current press releases, newsletters and information about our events.
Should you not find what you are looking for, please do not hesitate to contact us personally.
A smart PIM system: Your Black Friday & Cyber Monday survival tool
26. October 2023
Black Friday and Cyber Monday (BFCM) are significant days in the retail world. And in this increasingly digital world, more and more shoppers are headed online to find gifts, hunt for bargains, and deck the halls.
Is your catalog ready for the 2023 holiday shopping season?
18. October 2023
Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.
The data-driven world
10. October 2023
With all the media noise about “big data” and artificial intelligence (AI), it’s easy to forget that data has been at the heart of retail success since well before the digital era.
NEWSLETTER
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AWARDS
Awards for LAGO
As a technology provider, Comosoft has been setting standards in the multichannel solutions sector for more than 20 years. During that time, LAGO has firmly established itself as a market leader for multichannel production solutions. To our delight, LAGO has received the following awards:
Comosoft LAGO whiteboard named BEST OF INNOVATION AWARD IT 2018 in the category “Industry Software”
16 May 2018
The LAGO whiteboard is the central module for efficient and effective production of digital and print marketing materials, enabling pages to be quickly designed and populated without any layout knowledge. The results are made available to the creative production team, either internally or externally, in InDesign as a layout document. Here, the pages can then be finalized and prepared for output. Additionally, the whiteboard is also the perfect bridge to involve or even integrate product or category management into the marketing production process.
Comosoft wins award in IT best list
27. March 2015
The Initiative Mittelstand honours companies with innovative IT solutions and high utility value for SMEs with the INNOVATIONSPREIS-IT. The expert jury honoured the software solution LAGO Professional (formerly portlight) with the BEST OF 2015 award in this category. This award-winning product particularly impressed the jury and was therefore among the top group of all submitted applications. The INNOVATIONSPREIS-IT of the Initiative Mittelstand has been bridging the gap between IT innovations and SMEs for many years. The patron of the event in 2015 was Microsoft Deutschland GmbH.
Industry award best list
With its second nomination, our software solution LAGO Professional (formerly portlight) also shone in the best list of the INDUSTRIEPREIS in 2015.
Huber Verlag für Neue Medien GmbH honours companies with high economic, social, technological and ecological benefits with the INDUSTRIEPREIS. Comosoft also impressed the expert jury in this segment with its powerful and innovative multichannel solution LAGO Professional and was therefore once again one of the top candidates among the entries submitted.
PRESS
Stay up to date…
Our customers benefit from a holistic process that encompasses all areas of the company. Confirmed daily by over 50 successful retail companies that use LAGO worldwide:
“We rely on the LAGO system for its highly efficient page-building process. Our retail clients expect greater efficiency and we’re more than happy to be able to deliver it.”
— Director of Advertising Technologies, PureRED
“As America’s oldest continuously-operated catalog company, we are fully engaged in multichannel marketing. We are searching for a more efficient way to promote our products through all of our print and digital channels. This is why we are implementing the LAGO system from Comosoft.”
— Director of Catalog Production, Orvis
“LAGO enables us to dramatically reduce cycle times and manual production costs by integrating our creative to a data-driven workflow. LAGO’s focus on multichannel publishing tools allows us to execute our creative strategy across traditional and digital channels with minimum manual production”
— Director of an international cross-media production agency
Press Releases
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