All the latest news for Scandinavian retailers: Stay up to date with the latest trends, innovations and developments in Scandinavian retail. Here you will find the latest industry news, market analyses, exciting success stories and practical tips for retailers in Scandinavia. Whether it's new technologies, changing consumer behaviour or sustainable business models - we inform you about everything that moves the retail industry in Scandinavia.

Customer-Experience-Comosoft-LAGO

How LAGO PIM and DAM help you create a seamless customer experience

In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.

Read More


Inventory & Marketing

Integrating the workflow not only increases efficiency, but also turns data, stock levels and campaigns into a powerful, cross-channel sales strategy.

In the age of customer centricity and omnichannel retailing, marketing and inventory management in retail need to work together more closely than ever. And yet there is often a considerable gap between these two central areas: While marketing plans creative campaigns, inventory is orientated towards day-to-day operations. The result: a lack of synchronisation, inefficient processes - and disappointed customers.

Read More


Christmas Marketing

Successful Christmas sales: how retailers can score points with an omnichannel strategy and AI technology

Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.

Read More


More SEO with DAM

More visibility for images in Google search: How a DAM system improves the SEO performance of a multichannel software system

An image alone is not enough to achieve visibility in Google searches. A DAM system increases the reach in e-commerce.

Read More


Collaboration Workflow

Enhancing Collaboration in Marketing Teams with DAM

Marketing and creative teams are under more pressure than ever. From managing a flood of campaigns across digital and print to coordinating with remote collaborators and external partners, the demand for speed and accuracy is relentless. In this environment,

Read More


Produktdatenmanagement

Fixing incorrect product information in e-commerce: How PIM, DAM and AI work together to ensure data consistency

Find out how PIM, DAM and AI systems eliminate incorrect product information in e-commerce and ensure consistent, automated and cross-channel data quality.

Read More


World Food Day

World Food Day

Our Omnichannel Commerce Platform helps food retailers and brands reduce waste, optimize inventory across all channels, and respond faster to consumer demand — from store to doorstep.

Read More


Data-Silos

Watch out for data silos: integration of PIM and DAM with ERP/CRM systems

In the increasingly digital world of commerce, smooth communication between systems is essential. However, many companies struggle with so-called data silos - isolated islands of information that lead to inconsistencies, inefficient processes and a poor customer experience. The solution? Read it now!

Read More


World Accessibility Day

World Accessibility Day

On this World Accessibility Day, we're sharing a short guide on how modern omnichannel platforms can help make digital experiences accessible for everyone – across all channels.

Read More


Compliance

Compliance risks with product data: How PIM systems can help

The increasing omnichannel complexity has massively increased the demands on the quality, security and compliance of product information. Despite this, many companies do not fulfil the regulatory and internal compliance requirements. But why is this the case – and how can a modern product information management (PIM) system help?

Read More