News for Scandinavian Retailer

In many companies, hidden costs arise year after year due to inefficient media management – duplicate files, outdated versions, missing access rights or licence violations.

Learn how an integrated PIM & DAM system reduces costs, increases efficiency, and measurably improves the ROI of your omnichannel strategy—including a self-test.

For many retailers, the Christmas season is the busiest but also the most stressful time of the year. In just a few weeks, marketing, logistics, and sales must work together perfectly. Even small mistakes can lead to lost sales, delivery problems, or dissatisfied customers.

Companies often lack multilingualism. The result: bumpy customer experiences, missed conversion opportunities and considerable extra work for marketing and sales teams.

Global marketing campaigns rarely fail due to a lack of ideas – they fail due to a lack of consistency. Fragmented systems, contradictory messages and outdated content make international brand identities appear fragile. What appears to be an operational problem at its core is in fact a strategic threat.

In a world where customers interact with brands across countless channels, delivering relevant and personalized experiences in real time has become critical for retailers.

The modern marketing and sales cosmos is no longer a linear process - it is a highly complex network of channels, markets, formats, languages and partners. Companies that manage campaigns today are not only struggling with increasing volumes of content, but also with a rapid increase in versions that need to be planned, produced, checked and played out simultaneously.

In information technology, the idea of a “single source of truth,” or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It’s logical in theory but often difficult in practice.

In the age of customer centricity and omnichannel retailing, marketing and inventory management in retail need to work together more closely than ever. And yet there is often a considerable gap between these two central areas: While marketing plans creative campaigns, inventory is orientated towards day-to-day operations. The result: a lack of synchronisation, inefficient processes - and disappointed customers.

Christmas sales are the most important phase of the year for many retailers. Often 30-50% of annual sales are generated in just a few weeks. However, the increasing complexity in retail - both online and offline - also increases the challenges. If you want to shine in the Christmas season, you need more than just festive shop windows: a well thought-out omnichannel strategy, integrated tools and smart technologies such as predictive AI are the key to success.