AI

The more complex campaigns become, the more critical the quality of the underlying data becomes. Even small errors in target groups, product data or personalization logics can lead to significant sales losses, damage to the image or unnecessary marketing costs

Learn how to plan annual campaigns systematically. Tips on seasonal marketing, workflow control, cross-channel synchronization, AI and current marketing trends for more success.

Creating catalogs and weekly circulars is one of the most labor-intensive tasks in marketing production. Teams managing thousands of SKUs, frequent pricing updates, and multiple regional or seasonal versions need a digital catalog software solution that connects product data, creative assets, and layout templates. Manual workflows using spreadsheets, shared folders, email threads, and repeated layout edits slow production and increase errors.

Find out how AI and automation will revolutionise the production of promotional materials by 2026 – with omnichannel software, PIM and DAM. Challenges, solutions and best practices for retail businesses.

The retail sector is undergoing a period of profound change. New technologies such as artificial intelligence (AI), machine learning, predictive planning and personalised digital customer engagement are transforming not only the way in which companies communicate with their customers, but also their internal processes and organisational structures.

Sustainable print marketing is currently enjoying a resurgence in popularity. As digital advertising becomes increasingly energy-intensive – for example, through data-driven ads, AI-generated content or video streaming – many brands are seeking resource-efficient forms of communication that inspire a high level of trust.

Topics such as sustainable omnichannel, digital product passports, AI-driven resource efficiency and ESG-compliant communication demonstrate that sustainability is no longer merely a matter of image. It influences processes, technologies, data structures and, ultimately, the entire brand architecture.

The customer experience (CX) is on the brink of radical change. By 2030, new technologies, shifting demographic expectations and global shopping patterns will fundamentally transform the way customers interact with brands.

The importance of customer experience (CX) has changed fundamentally in recent years: customers now expect consistent, personalised and seamless experiences across all channels.