More visibility for images in Google search: How a DAM system improves the SEO performance of a multichannel software system
In the world of e-commerce, the first impression is often image-driven: customers scroll, compare, click – usually on the most visually appealing product. What many underestimate: The real magic happens in the background – in the form of structured additional information that makes each image visible and relevant in Google searches. And this is precisely where a multichannel system with integrated digital asset management (DAM) unfolds its full effect.
Why additional information (metadata) is essential for images
An image alone is not enough to achieve visibility in Google searches. Google does not ‘understand’ images – it reads contextual information. This metadata helps the search engine to ‘understand’ the image and categorise it correctly. Relevant image metadata in e-commerce includes
- Alt text (alternative description for screen readers and search engines)
- Title of the image
- File name with keywords
- Caption of the image
- Structured data / schema.org markup
- Licence details and copyright information
Example:
An image with the alt text:
‘Nike Air Max 2025 – Women’s sneakers white with pink swoosh”
has a much better chance of appearing high up in a Google image search for ‘white women’s sneakers Nike 2025’ than an image without context or with the simple file name ‘IMG_8237.jpg’.
Women’s sneakers white with pink swoosh”
Why images are crucial in Google searches
Google image searches generate millions of clicks every day. Studies show that content with optimised images is not only clicked on more often, but also converts better. Especially in e-commerce, tourism or lifestyle industries, high-quality, search engine optimised images often make the difference. This is where the concept of digital asset management systems (DAM) comes into play.
DAM as an SEO multiplier in the multichannel software stack
A DAM system is more than just a media library. It is the backbone for efficient media management – with a direct impact on SEO performance.
Structured metadata ensures better indexing
A powerful DAM allows the systematic addition of metadata: Alt tags, descriptions, titles and licence information. This metadata is read by Google and increases the likelihood that images will be indexed correctly and listed prominently.
Example: A product image with the alt text ‘Women’s sneakers white – summer collection 2025’ is more likely to be displayed for corresponding search queries than an image without a description.
Automated publishing across all channels
In conjunction with a multichannel system, the DAM enables centralised control of media playout. Images can be automatically integrated into web shops, social networks and newsletters – including SEO-relevant tags.
Advantage: Consistency + SEO optimisation on all channels – without double maintenance effort.
DAM is the silent hero of your SEO strategy
If you manage images professionally, play them out in a structured way and add metadata intelligently, you will gain visibility – not only in Google image search, but across all digital touchpoints. A multichannel software system without an integrated DAM is wasting considerable SEO potential.
More visibility for images = more visibility for your entire business.
How multichannel software systems scale the SEO value of images
A DAM system, embedded in a powerful multichannel system, automates the capture, management and delivery of this information. The key lies in the combination of centralised management and cross-channel delivery.
1. standardised SEO data across all channels
Whether web shop, marketplace, social media or mobile app – the image is automatically integrated together with all SEO-relevant information (e.g. alt text and title). This ensures that no channel is ‘forgotten’ – and that all versions are consistent.
Advantage for e-commerce:
products appear with optimised images in Google searches, on Amazon, Zalando etc. – all from a central system.
2. fast time-to-market with simultaneous SEO quality
New products can be launched more quickly without the need for manual SEO measures. As soon as a new image is uploaded to the DAM, the appropriate image formats are automatically generated, metadata is assigned and content is played out in all connected channels.
Practical example:
A fashion retailer launches a new collection. Instead of preparing each image manually for the web shop, social media and newsletter, this is done automatically – including correct image naming, ALT text and CRO-optimised display.
3. scalable performance optimisation
Modern DAM systems automatically convert images into high-performance formats (such as WebP), scale them for different screen sizes and deliver them via CDN (Content Delivery Networks). This reduces loading times – a key SEO ranking factor – and improves the user experience.
Advantage for e-commerce:
Better visibility thanks to higher page speed scores, better rankings in mobile searches and lower bounce rates in the online shop.
Why this doesn’t work without a multichannel system
Without a multichannel system, companies would have to use each platform individually, maintain image information multiple times and hope that SEO standards are adhered to manually. Error-proneness, inconsistency and high costs are inevitable.
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- Automation and scaling
- Consistency of media content
- SEO compliance across all touchpoints
- Centralised control with decentralised impact
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Conclusion: Better images + better information = better ranking + more sales
A modern DAM at the heart of a multichannel software system like LAGO is no longer a luxury - it is a decisive competitive factor in e-commerce. Investing in structured additional information for images, coupled with automated channel distribution, ensures-
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- Higher visibility in Google Image Search
- Better organic reach
- Higher conversion rates in the shop
- Stronger brand perception
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