Multichannel Marketing Developer Comosoft Expands Its Presence In Latin America
Lima-based Luis Ayarza appointed as Business Development Manager for Comosoft’s Latin American operations.
Plano (Texas), October 2022 – Comosoft Americas is pleased to announce the appointment of Lima, Perú-based Luis Ayarza as the company’s Business Development Manager for its expanded operations in Latin America. Ayarza, a twenty-two-year pre-media veteran, will work with the region’s top retailers, using Comosoft’s LAGO system to help them streamline their print and online marketing operations.
“Luis is a perfect addition to our team,” said Comosoft Americas President Randy Evans. “We are investing in and expanding our operations in Latin America, to meet the growing demand by the region’s retailers and catalogers for content production automation. His knowledge of the industry, and of the latest technology, will help provide support to transform their multichannel marketing efforts.”
Ayarza has 16 years of experience supporting the LAGO system. As the Head of Systems and Support for Litho Laser SA, a leading pre-media firm, he oversaw the implementation of LAGO at Belcorp, multinational cosmetic and beauty product company. During his tenure, Ayarza worked with over 250 Belcorp staff members supporting thirteen countries helping optimize catalog and collateral production. Using the LAGO system, he helped automate the process of using complex data to create cost-effective, well-designed catalogs and other marketing campaigns.
“From the beginning,” Ayarza said, “I worked closely with Belcorp to transition from a semi-manual catalog process to an automated process. This lets them produce more catalogs in each country where they have a presence, in less time and without mistakes. From this experience, I know that LAGO can help other companies optimize their marketing and production processes, not only in Peru but also throughout Latin America.” He added, “Many retailers and catalogers are looking to implement a digital marketing transformation. LAGO is an invaluable tool for achieving that success.”
Lire la suite
L’IA dans le marketing : comment les outils collaboratifs réinventent le commerce
Le commerce évolue – non pas grâce aux produits, mais grâce au travail d'équipe. Découvrez comment les outils de collaboration, l'IA et la gestion du changement permettent de briser les silos et de renforcer les stratégies omnicanales.
Détecter les erreurs de données avec l’IA avant le lancement de la campagne
Plus les campagnes deviennent complexes, plus la qualité des données sous-jacentes devient cruciale. Même de petites erreurs dans les groupes ciblés, les données produits ou les logiques de personnalisation peuvent entraîner des pertes de ventes importantes, des dommages à l'image ou des coûts marketing inutiles
De la promotion estivale aux affaires de Noël : planification de campagne avec un système
Apprenez à planifier les campagnes annuelles de manière systématique. Conseils sur le marketing saisonnier, le contrôle des flux de travail, la synchronisation multicanal, l'IA et les tendances marketing actuelles pour plus de succès.