{"id":49126,"date":"2025-08-13T09:00:04","date_gmt":"2025-08-13T07:00:04","guid":{"rendered":"https:\/\/www.comosoft.eu\/2025\/07\/09\/hur-lago-pim-och-dam-hjalper-till-med-en-somlos-kundupplevelse\/"},"modified":"2026-03-26T12:10:54","modified_gmt":"2026-03-26T11:10:54","slug":"hur-lago-pim-och-dam-hjalper-till-med-en-somlos-kundupplevelse","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/sv\/2025\/08\/13\/hur-lago-pim-och-dam-hjalper-till-med-en-somlos-kundupplevelse\/","title":{"rendered":"Hur LAGO PIM och DAM hj\u00e4lper till med en s\u00f6ml\u00f6s kundupplevelse"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”197398″]<\/p>\n

How LAGO PIM and DAM help you create a seamless customer experience<\/h1>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”137051″]In information technology, the idea of a \u201csingle source of truth,\u201d or SSOT, is a well-established practice. Simply put, in the context of databases, SSOT means that each piece of information is edited only in its leading system. It\u2019s logical in theory but often difficult in practice.<\/p>\n

Retailers, for example, must store different\u00a0types<\/em>\u00a0of information about a single product they sell in separate databases,\u00a0each designed to optimise a different part of their operations<\/em>. A product information management or PIM system contains different types of information than a digital asset management or DAM system. Each system serves a specific, vital purpose. To duplicate the data everywhere would be pointless and time-wasting \u2013 the very thing SSOT exists to prevent. The real trick is getting all those special-purpose databases to work together.[\/vc_column_text][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text uncode_shortcode_id=”116012″]<\/p>\n

Various databases<\/h3>\n

A retailer may have immaculate records on every product they offer, but they will only stay in business if they can effectively advertise and promote those products. Therefore, today\u2019s retailers must have immediate, efficient access to every data source available to market effectively. As every creative services manager, production manager, and director of marketing knows, it\u2019s all about the data and learning how to use it.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image media=”49097″ media_width_percent=”100″ uncode_shortcode_id=”206916″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/1″][vc_column_text uncode_shortcode_id=”110650″]That\u2019s where SSOT comes in. It\u2019s OK for different types of data to exist in their appropriate and unique locations \u2013 so long as marketing can harness all of it in a well-planned campaign or, more likely, in hundreds of simultaneous campaigns across multiple channels and regional variations. With proper integration and workflow, multiple databases can become a single source of truth.<\/p>\n

For instance, the degree of difficulty for marketing managers is very high. A system with an integrated PIM, DAM, and other databases can help organize, categorize, validate, and distribute product information and digital assets. More importantly, it can do so transparently, allowing designers to create content for multiple channels efficiently without having to master each database. Such a system,\u00a0Comosoft LAGO<\/a>, exists today.<\/p>\n

As retailers move increasingly into e-commerce, such a system becomes even more important, allowing them to create marketing content for existing channels while simultaneously doing so for online and mobile channels, creating a seamless brand experience for their prospective customers.<\/p>\n

The customer experience<\/h3>\n

Making one\u2019s message welcoming, engaging, and relevant requires creativity and communication skills unencumbered by complex data technology. Retail consumers have never been exposed to this much media clamoring for their limited attention. Wise marketers are acutely aware of this and thus must continually find ways to make their messaging welcome, engaging, and relevant. This combination requires creativity and communication skills, unencumbered by complex data technology. Doing this well requires the work of many hands.<\/p>\n

One advantage of an integrated approach is that all the data \u2013 usually supplied by various manufacturers and vendors \u2013 is genuinely and securely centralized. LAGO accomplishes this not only for internal production use but also for external users such as agencies and sales reps. While the data still reside in separate, secure systems, they are also part of a trusted, single source of truth.<\/p>\n

Another thing LAGO accomplishes for the marketing or advertising designer is to provide transparent access to accurate, up-to-date, and rich information for each product. So, for example, when a marketing or product line manager identifies the product most likely to appeal to a target audience (by using LAGO at the start of a campaign), all the relevant information is instantly made available to those creating the campaign.<\/p>\n

With so many \u201ctouch points\u201d available to the average consumer, from print to digital and beyond, marketing and production managers are too often at a loss how to keep all those channels full \u2013 without flooding the customer with mere noise. LAGO offers creatives the ability to do this and more. Facilitating complex information exchange across many channels simultaneously multiplies the creativity of good marketing and advertising designers. As a result, even the need for multiple regional versions of a single campaign can be accomplished with relative ease. By doing this, retailers can sustain the best possible customer experience, using only the current, trusted product information in the customer\u2019s chosen medium.<\/p>\n

Finally, using a well-integrated PIM and DAM approach accelerates a retailer\u2019s go-to-market strategy for marketing campaigns. Critical workflows, including print versioning and mobile app updates, can be automated with LAGO, allowing designers to explore new strategic opportunities. LAGO can also be integrated with enterprise and cloud-based enterprise resource planning or ERP systems, further optimising and automating large retailers\u2019 national or international operations. Also, since most databases are already highly customized and burdened with legacy code, the LAGO API gives a retailer\u2019s IT department a decided edge in creating a robust, enterprise-wide, single source of truth.<\/p>\n

Ultimately, the proof of any retail marketing campaign is how well it resonates with the individual consumer. In the age of big data, there is no shortage of available information \u2013 about the customer, their preferences, and the products themselves. Amid that immense sea of data, only a trusted, single source like LAGO can help the retailer create that optimum customer experience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”866538″]<\/p>\n

+13 %<\/p>\n

Increase in the average shopping basket<\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”390661″]<\/p>\n

1011 %<\/p>\n

Return on
\nAdvertising Spend<\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text uncode_shortcode_id=”202561″]<\/p>\n

12 %<\/p>\n

Every eighth person visits the online store<\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=”866419″]The underestimated strength: print mailings in the marketing mix<\/p>\n

While digital channels are often overcrowded, print mailings offer a physical, eye-catching and tangible way to get in touch with target groups. Studies show<\/a> that print creates trust, is perceived as more valuable and leads to higher conversion rates – especially in combination with digital measures.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][uncode_list icon=”fa fa-angle-right” icon_color=”accent” uncode_shortcode_id=”654682″ icon_color_type=”uncode-palette”]<\/p>\n

Relevance of print in the digital age:<\/h2>\n
    \n
  • \n
      \n
    • Higher open rates compared to email.<\/li>\n
    • Longer dwell time and stronger emotional impact.<\/li>\n
    • Ideal for reactivating inactive customers or special occasions.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

      [\/uncode_list][vc_column_text uncode_shortcode_id=”198123″]<\/p>\n

      Conclusion: Integration is the key to the customer experience<\/h3>\n

      The seamless connection of PIM, DAM and workflows in a multichannel system enables cross-channel communication – efficient, personalized and CI-compliant. Print mailings are not a contradiction to the digital strategy, but an effective element in the mix. Companies that integrate print intelligently benefit from measurably better results – both online and offline.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”190354″ back_color_type=”uncode-palette”][vc_column_text uncode_shortcode_id=”205420″]<\/p>\n

      Print mailing types:<\/h3>\n
        \n
      • Self-mailers (without envelope, sent directly)<\/li>\n
      • Postcard mailings<\/li>\n
      • Catalogs & brochures<\/li>\n
      • Flyers with personalization<\/li>\n
      • Gift cards in envelopes<\/li>\n
      • Magalog (mix of magazine and catalog)<\/li>\n
      • Customer newspapers<\/li>\n
      • Trigger mailings (triggered by behavior or events)<\/li>\n
      • Reactivation mailings<\/li>\n
      • Cross-selling mailings<\/li>\n
      • Loyalty programs via print
        \nFollow-up mailings after online contact<\/li>\n<\/ul>\n

        [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”44327″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        Begreppet \u201dSingle Source of Truth\u201d, eller SSOT som det f\u00f6rkortas, \u00e4r vanligt f\u00f6rekommande inom mjukvarusektorn. Enkelt uttryckt inneb\u00e4r SSOT i databassammanhang att varje del av informationen endast redigeras i sitt ledande system. Detta \u00e4r logiskt i teorin, men ofta sv\u00e5rt i praktiken.<\/p>\n","protected":false},"author":103,"featured_media":45151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[779,753,761,757],"tags":[],"class_list":["post-49126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-asset-management-se","category-nyheter-sv","category-nyheter-for-svenska-detaljister","category-pim-system-sv"],"yoast_head":"\nS\u00f6ml\u00f6s kundupplevelse med LAGO PIM och DAM<\/title>\n<meta name=\"description\" content=\"Endast en p\u00e5litlig, enda k\u00e4lla som LAGO kan hj\u00e4lpa \u00e5terf\u00f6rs\u00e4ljaren att skapa den optimala kundupplevelsen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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