{"id":801,"count":1,"description":"PIM, DAM och multikanal: Den digitala omvandlingen f\u00f6r alla sektorer. I den digitala tids\u00e5ldern f\u00f6rv\u00e4ntar sig kunderna en s\u00f6ml\u00f6s shoppingupplevelse i alla kanaler. Det g\u00e4ller s\u00e5v\u00e4l dagligvaruhandeln (LEH) och byggvaruhus som agenturer och postorderf\u00f6retag. F\u00f6r att m\u00f6ta dessa krav m\u00e5ste f\u00f6retag i alla branscher optimera sin produktinformation (PIM), sina digitala tillg\u00e5ngar (DAM) och sina flerkanalsstrategier. 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