What’s new?
In our blog, you will discover the latest trends, useful tips and exciting stories from the retail world. We want to keep you as up to date as possible and give you a regular overview of our current projects and news from the world of Comosoft.
On this page you will find current press releases, newsletters and information about our events.
Should you not find what you are looking for, please do not hesitate to contact us personally.
Unlocking the Benefits of Printed Advertising Media: How Can Print Advertising Still Win Hearts Today?
In a digital world dominated by online advertising, printed advertising media such as leaflets and brochures often seem to take a back seat. In the food industry, more and more retailers are moving away from the traditional weekly leaflet that many customers value.
What’s Next? A Bold Look at Retail Marketing in 2025
The retail marketing landscape is evolving rapidly, reflecting technological advancements, consumer preferences, and sustainability. While 2024 saw the integration of artificial intelligence (AI), augmented reality (AR), and a focus on eCommerce and multichannel strategies, 2025 promises to take these trends further.
How PIM systems can prevent high return rates in e-commerce
A high returns rate in e-commerce worries every retailer after a high-turnover Christmas season. A PIM system can help.
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AWARDS
Awards for LAGO
As a technology provider, Comosoft has been setting standards in the multichannel solutions sector for more than 20 years. During that time, LAGO has firmly established itself as a market leader for multichannel production solutions. To our delight, LAGO has received the following awards:
Comosoft LAGO whiteboard named BEST OF INNOVATION AWARD IT 2018 in the category “Industry Software”
16 May 2018
The LAGO whiteboard is the central module for efficient and effective production of digital and print marketing materials, enabling pages to be quickly designed and populated without any layout knowledge. The results are made available to the creative production team, either internally or externally, in InDesign as a layout document. Here, the pages can then be finalized and prepared for output. Additionally, the whiteboard is also the perfect bridge to involve or even integrate product or category management into the marketing production process.
Comosoft wins award in IT best list
27. March 2015
The Initiative Mittelstand honours companies with innovative IT solutions and high utility value for SMEs with the INNOVATIONSPREIS-IT. The expert jury honoured the software solution LAGO Professional (formerly portlight) with the BEST OF 2015 award in this category. This award-winning product particularly impressed the jury and was therefore among the top group of all submitted applications. The INNOVATIONSPREIS-IT of the Initiative Mittelstand has been bridging the gap between IT innovations and SMEs for many years. The patron of the event in 2015 was Microsoft Deutschland GmbH.
Industry award best list
With its second nomination, our software solution LAGO Professional (formerly portlight) also shone in the best list of the INDUSTRIEPREIS in 2015.
Huber Verlag für Neue Medien GmbH honours companies with high economic, social, technological and ecological benefits with the INDUSTRIEPREIS. Comosoft also impressed the expert jury in this segment with its powerful and innovative multichannel solution LAGO Professional and was therefore once again one of the top candidates among the entries submitted.
PRESS
Stay up to date…
Our customers benefit from a holistic process that encompasses all areas of the company. Confirmed daily by over 50 successful retail companies that use LAGO worldwide:
Press Releases
Belcorp: The Beautiful Message
The modern beauty industry is complex indeed. Companies in this highly competitive arena succeed only when they connect their many products to the needs and desires of ordinary people. These are consumers looking for a brand they can trust and rely upon when it comes to their own self-image. Every product is a personal connection, not just a commodity. One such company – Belcorp – has successfully made this connection with its customers for years. But in today’s multichannel environment, that also poses an ongoing marketing challenge.
0 Comments4 Minutes
Press Release: Comosoft expands its presence in Latin America
Texas, October 2022 – Comosoft Americas is pleased to announce the appointment of Lima, Perú-based Luis Ayarza as the company’s Business Development Manager for its expanded operations in Latin America. Ayarza, a twenty-two-year pre-media veteran, will work with the region’s top retailers, using Comosoft’s LAGO system to help them streamline their print and online marketing operations.
0 Comments2 Minutes
The Designer’s Dilemma
Graphic designers have powerful, unprecedented digital asset management solutions at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.
It’s a mixed blessing – especially in high-volume, product-intensive design projects. Think about catalogs or retail flyers with versions customized for multi-location retailers. Just because you can create infinite versions of a complicated piece doesn’t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.
0 Comments6 Minutes