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The Designer’s Dilemma
16. November 2021
Graphic designers have powerful, unprecedented digital asset management solutions at their disposal. Tasks that once took days or weeks now take only minutes. Instead of waiting for specialists to deliver retouched images and typeset copy, a designer can do it all within sophisticated design software.
It’s a mixed blessing – especially in high-volume, product-intensive design projects. Think about catalogs or retail flyers with versions customized for multi-location retailers. Just because you can create infinite versions of a complicated piece doesn’t mean you have the resources to do so. The more complex a project is, and the more product and price variations each version requires, the more likely it is something will be missed creating more versioning reviews for marketing departments.
0 Comments6 Minutes
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
28. September 2021
Top 4 Ways To Leverage InDesign + Automation To Easily Manage Retail Catalogs
Ever since the iconic Sears Big Book catalog – and more recently, the IKEA catalog – stopped publication, it may seem like print catalogs are no longer relevant or effective in marketing to today’s retail consumers. We would argue, however, that they are making a comeback and may be more important than ever.
0 Comments10 Minutes
Press Release: Comosoft opens new office in Valencia
19. August 2021
Hamburg, August 2021 – Comosoft is happy to announce the opening of another company location located in Valencia (Spain), additional to the valued locations of the Comosoft Inc in Plano (Texas) and Chicago (Illinois). In the past years the city of Valencia laid its focus clearly on forcing innovation – especially in technology and software development. This found expression in a broad base of technology specialists and highly skilled professionals in the valencian area and all around Spain. To meet the expectations of Comosoft´s fast growing customer base, Comosoft decided to open a new office full of experts in Valencia.
0 Comments2 Minutes
LAGOmation: The Real-World Promise of Data Driven Marketing Automation
30. April 2021
Automation has been a fact of life since before the Industrial Revolution and self-regulating steam engines, water mills, and looms. Having one machine that could do the work of many workers was the eighteenth-century industrialist’s dream and the manual laborer’s worst nightmare. Fast forward to today. Robots and high-speed assembly lines are the rule, not the exception.
0 Comments7 Minutes
Webinar: EPISODE III
8. April 2021
Join the final episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 08. April – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The proofing process within a leaflet production is more than just asking for different page background or price adjustments. During the final days before pages are sent off to the printer, pretty much anything can happen.
0 Comments2 Minutes
Webinar: EPISODE II
16. March 2021
Join the second episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE II: 25. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
The handover of information related to the planning of a circular from category management to marketing or external design agencies is a crucial step within the production process. Lack of information or mistakes can result in delays and/or higher costs down the road.
0 Comments2 Minutes
Webinar: EPISODE I
1. March 2021
Join the first episode of our global webinar series showing a fully optimized circular production process with LAGO.
EPISODE I: 11. March – 4:00 pm CET | 3:00 pm GMT | 9:00 am CST | 10:00 am EST
Everything starts with the proper planning! A circular production process is no different. The category management plays the key role in assortment and product selection as well as assigning both to the individual pages of a leaflet.
0 Comments2 Minutes
The Data Decathlon
24. February 2021
Some technology businesses are hard to classify. With its multi-faceted LAGO product, Comosoft embraces DAM, PIM, personalized marketing, publishing automation, and many other, interrelated technologies – in a way that defies easy categorization. The 2020 Summer Olympics were both a casualty of the pandemic and, like many other traditions, a symbol of hope – assuming their 2021 reboot goes as planned. This time, there will be over 330 events in fifty sports disciplines, from aquatics through wrestling and everything in between.
0 Comments9 Minutes
Cancellation Port of Thoughts 2020
20. March 2020
The health of each individual and the protection of society are very close to our hearts. Therefore, we regret to inform you that we have to cancel the Retail Summit - Port of Thoughts scheduled for May 14, 2020 due to the current protective measures against the spread of the coronavirus. In view of current developments, we believe that this is the only sensible step to ensure the health of all concerned.
0 Comments1 Minute
Comosoft presents LAGO in Japan
7. February 2020
Comosoft visited the PAGE 2020 to present our Multichannel Software LAGO. The exhibition was assembled around the topics Digital, Print and Marketing for B2B customers.
0 Comments1 Minutes