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Bookmark this page for a list of current news by Comosoft and its growing customer base. We will also use this space to announce company-sponsored events, awards, and industry-related trade shows.

Putting AI To Work: How Retailers Can Find More “Diamonds In the Rough”

Last month, we discovered that artificial intelligence, far from being a threat to retail marketing teams, is, in fact, an essential team player. The early results of using DecaSIM’s AI tools in conjunction with Comosoft LAGO showed that the two systems complement one another, each providing unique benefits for retail advertising and marketing directors.

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0 Comments7 Minutes

Im Vordergrund sitzen ein Mann und eine Frau an einem Tisch vor einem Laptop. Im Hintergrund sieht man 3 Leute sprechen

Can AI help retail?

A mere eleven months ago, OpenAI launched the public version of its AI-based, large language model, ChatGPT. In that short time, the noise surrounding AI has dominated the media, boardroom conversations, and almost every social gathering on the planet. Retail advertising and marketing directors everywhere are inundated with questions. “What are we doing about artificial intelligence – and how will we survive without it?”

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Grupper von Menschen versammelt um einen Schreibtisch. Eine Frau benutzt einen Laptop

Why you absolutely need a digital catalog

Just like when a patron sits down to eat at a restaurant and expects to see some menu, your customers want to know what your brand has available for purchase. Diners at a restaurant want to read descriptions of what's on the menu, complete with ingredients and information like potential allergens and prices.

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A smart PIM system: Your Black Friday & Cyber Monday survival tool

Officially marking the start of the holiday shopping season, Black Friday and Cyber Monday (BFCM) are significant days in the retail world. And in this increasingly digital world, more and more shoppers are headed online to find gifts, hunt for bargains, and deck the halls.

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Is your catalog ready for the 2023 holiday shopping season?

Consumer spending during the Holiday 2022 season shifted some, returning to more “typical” levels compared to the outsized holiday spending seen in 2020 and 2021, when consumers spent and shopped more – likely as a result of plans, trips, and others celebrations that were stifled by the COVID-19 pandemic.

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The data-driven world

With all the media noise about “big data” and artificial intelligence (AI), it’s easy to forget that data has been at the heart of retail success since well before the digital era.

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Beispiel Mock-Up von einem Prospekt mit LAGO und DecoSIM

Optimising promo selection with AI to increase profit

Recent advances in artificial intelligence (AI) brought to market by Chat-GPT and GPT-3 is a clear signal that AI is a viable technology for retail marketing departments. Integrated with Comosoft LAGO, the AI-based DecaSIM promotion ranking tool adds an additional layer of intelligence to the existing planning process, adding measurably to the impact of the weekly ad and on store profitability. 

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Im Vordergrund stehen zwei Frauen, die auf einen Laptop gucken. Im Hintergrund sieht man zwei Personen an einem Schreibtisch

Email marketing tips to boost engagement

Email marketing is one of the most popular ways brands connect with their target audiences – far more so than traditional mail or almost any other marketing channel. But when the average person sends and receives around 121 emails daily, inspiring recipients to open up can be challenging. You can craft witty, motivating email copy and introduce it all with a catchy subject line, but these aren’t the only ways to boost email engagement. After all, it’s not just the assets in your email marketing that matters. Here are a few strategies to connect with your audience via email beyond just what’s on the page.

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AI and Retail Marketing: Using data and AI to grow business exponentially

Without a doubt, Artificial Intelligence is the number one story of 2023, with breaking news and hyperbolic predictions popping up daily. Retailers and their partners are justifiably concerned. Retail marketing and advertising directors are asking what AI will mean for their current operations and the future of retail marketing in general.

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Belcorp: The Beautiful Message

The modern beauty industry is complex indeed. Companies in this highly competitive arena succeed only when they connect their many products to the needs and desires of ordinary people. These are consumers looking for a brand they can trust and rely upon when it comes to their own self-image. Every product is a personal connection, not just a commodity. One such company – Belcorp – has successfully made this connection with its customers for years. But in today’s multichannel environment, that also poses an ongoing marketing challenge.

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0 Comments4 Minutes