{"id":800,"count":1,"description":"PIM, DAM og multikanal: Den digitale transformasjonen for alle bransjer I den digitale tidsalderen forventer kundene en s\u00f8ml\u00f8s handleopplevelse p\u00e5 tvers av alle kanaler. Dette gjelder b\u00e5de dagligvarekjeder og byggevarehus, s\u00e5 vel som agenturer og postordreselskaper. For \u00e5 im\u00f8tekomme disse kravene m\u00e5 selskaper i alle bransjer optimalisere produktinformasjonen (PIM), de digitale ressursene (DAM) og flerkanalstrategiene sine. 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