{"id":46820,"date":"2024-06-14T11:34:35","date_gmt":"2024-06-14T09:34:35","guid":{"rendered":"https:\/\/www.comosoft.eu\/2024\/06\/14\/comment-eviter-les-abandons-de-panier-dans-le-e-commerce\/"},"modified":"2026-03-26T12:52:17","modified_gmt":"2026-03-26T11:52:17","slug":"comment-eviter-les-abandons-de-panier-dans-le-e-commerce","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2024\/06\/14\/comment-eviter-les-abandons-de-panier-dans-le-e-commerce\/","title":{"rendered":"Comment \u00e9viter les abandons de panier dans le e-commerce ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;180180&#8243;]<\/p>\n<h1 class=\"breadcrumb-title h5 text-bold\">Comment \u00e9viter les abandons de panier dans le e-commerce ?<\/h1>\n<p>Les abandons de panier dans le e-commerce peuvent \u00eatre consid\u00e9rablement r\u00e9duits par une combinaison d&#8217;optimisation technique et de strat\u00e9gies marketing cibl\u00e9es. Un processus de passage en caisse convivial et rapide est essentiel, en minimisant les \u00e9tapes et les champs de formulaire inutiles. Des informations claires sur les frais d&#8217;exp\u00e9dition et les d\u00e9lais de livraison, pr\u00e9sent\u00e9es tr\u00e8s t\u00f4t dans le processus d&#8217;achat, peuvent \u00e9galement \u00e9viter l&#8217;abandon de l&#8217;achat. L&#8217;<a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\">\u00e9tude de 2022<\/a> explique ce qui incite le client \u00e0 quitter le panier d&#8217;achat dans la boutique en ligne. Ces \u00e9tapes et d&#8217;autres encore du processus d&#8217;achat sont per\u00e7ues par les clients comme des obstacles :<\/p>\n<ul>\n<li>Devoir cr\u00e9er un compte client<\/li>\n<li>Ne pas trouver le bon mode de paiement<\/li>\n<li>Frais d&#8217;exp\u00e9dition ou TVA visibles seulement \u00e0 la derni\u00e8re \u00e9tape<\/li>\n<li>Frais suppl\u00e9mentaires trop \u00e9lev\u00e9s (douane, frais d&#8217;exp\u00e9dition et de transport, etc.)<\/li>\n<li>Probl\u00e8mes techniques<\/li>\n<\/ul>\n<p>En outre, l&#8217;utilisation de mesures de remarketing telles que des e-mails personnalis\u00e9s ou des notifications push rappelant que le panier a \u00e9t\u00e9 abandonn\u00e9 peut contribuer \u00e0 reconqu\u00e9rir les acheteurs potentiels. Des incitations attrayantes telles que des codes de r\u00e9duction ou des options de livraison gratuites peuvent \u00e9galement augmenter le taux de conversion et pr\u00e9venir l&#8217;abandon du panier d&#8217;achat.<\/p>\n<p><strong>R\u00e9sum\u00e9 des mesures pour \u00e9viter les abandons de panier :<\/strong><\/p>\n<ol>\n<li>Des processus simplifi\u00e9s et peu co\u00fbteux en temps garantissent un traitement direct de l&#8217;achat<\/li>\n<li>Les bons d&#8217;achat ou les codes de r\u00e9duction incitent le client potentiel \u00e0 acheter<\/li>\n<li>Transmettre la confiance par des sceaux et\/ou des \u00e9valuations de clients<\/li>\n<li>Optimiser l&#8217;exp\u00e9rience d&#8217;achat pour tous les appareils, en particulier les appareils mobiles.<\/li>\n<li>Indiquer clairement les informations sur la livraison et l&#8217;exp\u00e9dition (y compris les informations sur les retours)<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les abandons de panier dans le e-commerce peuvent \u00eatre consid\u00e9rablement r\u00e9duits par une combinaison d&#8217;optimisation technique et de strat\u00e9gies marketing cibl\u00e9es.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-46820","post","type-post","status-publish","format-standard","hentry","category-glossaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment \u00e9viter les abandons de panier dans le e-commerce ?<\/title>\n<meta name=\"description\" content=\"Les abandons de panier dans le e-commerce peuvent \u00eatre consid\u00e9rablement r\u00e9duits par une 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