{"id":44962,"date":"2023-04-25T14:38:42","date_gmt":"2023-04-25T12:38:42","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/04\/25\/phygital\/"},"modified":"2026-03-26T12:21:30","modified_gmt":"2026-03-26T11:21:30","slug":"phygital","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2023\/04\/25\/phygital\/","title":{"rendered":"Phygital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;299225&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>Qu&#8217;est-ce que le phygital ?<\/strong><\/h1>\n<p>Lorsqu&#8217;on parle de strat\u00e9gie phygitale, il s&#8217;agit d&#8217;essayer de relier le monde physique \u00e0 des exp\u00e9riences num\u00e9riques. La plupart du temps, il s&#8217;agit d&#8217;int\u00e9grer les meilleurs \u00e9l\u00e9ments du monde num\u00e9rique dans des magasins ou des \u00e9v\u00e9nements physiques, mais cela peut aussi fonctionner dans l&#8217;autre sens : int\u00e9grer quelque chose de purement analogique dans le monde num\u00e9rique. Les kiosques num\u00e9riques, les codes QR, les achats vid\u00e9o en direct, ainsi que la r\u00e9alit\u00e9 virtuelle (RV), la r\u00e9alit\u00e9 augment\u00e9e (RA) et l&#8217;intelligence artificielle (IA) utilis\u00e9es dans les magasins sont autant d&#8217;exemples d&#8217;exp\u00e9riences phygitales dans le commerce de d\u00e9tail. Mais le phygital ne se limite pas \u00e0 ces exemples : une campagne sur les m\u00e9dias sociaux visant \u00e0 encourager les clients \u00e0 entrer imm\u00e9diatement dans les magasins peut \u00e9galement \u00eatre un \u00e9v\u00e9nement phygital.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lorsqu&#8217;on parle de strat\u00e9gie phygitale, il s&#8217;agit d&#8217;essayer de relier le monde physique \u00e0 des exp\u00e9riences num\u00e9riques.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287,269],"tags":[],"class_list":["post-44962","post","type-post","status-publish","format-standard","hentry","category-glossaire","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phygital 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