{"id":44774,"date":"2023-03-10T14:46:38","date_gmt":"2023-03-10T13:46:38","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/03\/10\/retail-media-network\/"},"modified":"2026-03-26T10:04:40","modified_gmt":"2026-03-26T09:04:40","slug":"retail-media-network","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2023\/03\/10\/retail-media-network\/","title":{"rendered":"Retail Media Network"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;132573&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>Qu&#8217;est-ce que le Retail Media Network ?<\/strong><\/h1>\n<p>Le Retail Media Network d\u00e9signe les plateformes de vente propres aux grands retailers qui peuvent \u00eatre utilis\u00e9es comme plateformes publicitaires pour leur propre publicit\u00e9 ou celle de tiers. Les annonceurs externes ont ainsi acc\u00e8s aux donn\u00e9es des clients et aux canaux publicitaires du retailer, par exemple via le site web ou l&#8217;application. De cette mani\u00e8re, les marques peuvent atteindre les consommateurs avec leur article lorsqu&#8217;ils sont d\u00e9j\u00e0 int\u00e9ress\u00e9s par ce produit et qu&#8217;ils ont l&#8217;intention d&#8217;acheter. Les plus grands distributeurs mondiaux disposent d&#8217;une large base de clients ainsi que de leurs donn\u00e9es, et d&#8217;un trafic g\u00e9n\u00e9ralement sup\u00e9rieur \u00e0 la moyenne sur leurs sites web. Gr\u00e2ce \u00e0 leurs r\u00e9seaux, ces d\u00e9taillants offrent aux autres marques l&#8217;acc\u00e8s \u00e0 leur plateforme de publicit\u00e9 digitale et \u00e0 leurs groupes sp\u00e9cifiques qui \u00e9taient auparavant inaccessibles. Les annonceurs ont alors la possibilit\u00e9 de placer des annonces sur la page d&#8217;accueil, la page du produit s\u00e9lectionn\u00e9, la page de la cat\u00e9gorie ou la page de recherche, par exemple. Cela permet aux annonceurs d&#8217;interagir strat\u00e9giquement avec les consommateurs \u00e0 diff\u00e9rents moments du processus d&#8217;achat par le biais de leurs annonces.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le Retail Media Network d\u00e9signe les plateformes de vente propres aux grands retailers qui peuvent \u00eatre utilis\u00e9es comme plateformes publicitaires pour leur propre publicit\u00e9 ou celle de tiers.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287,269],"tags":[],"class_list":["post-44774","post","type-post","status-publish","format-standard","hentry","category-glossaire","category-nouvelles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media Network \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Le Retail Media Network d\u00e9signe les plateformes de vente propres aux grands retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/fr\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Network \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Le Retail Media Network d\u00e9signe les plateformes de vente propres aux grands retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/fr\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Comosoft\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T13:46:38+00:00\" \/>\n<meta property=\"article:modified_time\" 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