{"id":16668,"date":"2020-11-13T13:39:03","date_gmt":"2020-11-13T12:39:03","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/11\/13\/customer-relationship-management-crm\/"},"modified":"2020-11-13T13:39:03","modified_gmt":"2020-11-13T12:39:03","slug":"customer-relationship-management-crm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2020\/11\/13\/customer-relationship-management-crm\/","title":{"rendered":"Customer-Relationship-Management (CRM)"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">Qu&#8217;est-ce qu&#8217;un syst\u00e8me CRM ou Customer-Relationship-Management ?<\/h2>\n<p>Un syst\u00e8me de gestion des relations avec la client\u00e8le aide les entreprises \u00e0 stocker et \u00e0 g\u00e9rer de mani\u00e8re centralis\u00e9e leurs donn\u00e9es clients ainsi que leurs relations avec eux. Dans la plupart des cas, les entreprises utilisent un syst\u00e8me de gestion de la relation client bas\u00e9 sur un logiciel pour les g\u00e9rer. Ici, toutes les donn\u00e9es collect\u00e9es au cours de la relation avec le client sont stock\u00e9es et utilis\u00e9es pour l&#8217;individualisation des mesures de marketing et dans le service \u00e0 la client\u00e8le. Les mesures destin\u00e9es \u00e0 diff\u00e9rents groupes de clients visent \u00e0 accro\u00eetre la satisfaction des clients \u00e0 long terme et \u00e0 stimuler les ventes suppl\u00e9mentaires potentielles, \u00e9galement appel\u00e9es <em>cross-selling products<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce qu&#8217;un syst\u00e8me CRM ou Customer-Relationship-Management ? Un syst\u00e8me de gestion des relations avec la client\u00e8le aide les entreprises \u00e0 [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-16668","post","type-post","status-publish","format-standard","hentry","category-glossaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer-Relationship-Management (CRM) \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Un syst\u00e8me de gestion des relations avec la client\u00e8le aide les entreprises \u00e0 stocker et \u00e0 g\u00e9rer de mani\u00e8re centralis\u00e9e leurs donn\u00e9es clients ainsi que leurs relations avec eux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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