{"id":16452,"date":"2020-10-19T11:44:17","date_gmt":"2020-10-19T09:44:17","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/10\/19\/product-experience-management-pxm\/"},"modified":"2021-10-05T12:23:36","modified_gmt":"2021-10-05T10:23:36","slug":"product-experience-management-pxm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2020\/10\/19\/product-experience-management-pxm\/","title":{"rendered":"Product Experience Management (PXM)"},"content":{"rendered":"<h2><strong>Qu&#8217;est-ce que le Product Experience Management (PXM)?<\/strong><\/h2>\n<p>Le terme Product Experience Management (PXM) se concentre sur la gestion de l&#8217;exp\u00e9rience produit du client. C&#8217;est devenu un terme tr\u00e8s populaire dans le domaine du marketing et des ventes. En tant que sp\u00e9cialiste du marketing, comment obtenir une exp\u00e9rience produit unique gr\u00e2ce \u00e0 la publicit\u00e9 ?<\/p>\n<p>Dans la publicit\u00e9 de d\u00e9tail, il existe de plus en plus de m\u00e9thodes et de possibilit\u00e9s publicitaires, sans limites de lieu ni de temps.<\/p>\n<p>Avec cette disponibilit\u00e9 croissante du service \u00e0 la client\u00e8le, la qualit\u00e9 et la pertinence de la publicit\u00e9, elle devient de plus en plus d\u00e9terminante pour augmenter les ventes et le succ\u00e8s des produits. Les clients ont toujours pr\u00e9f\u00e9r\u00e9 acheter des produits avec lesquels ils se sentent li\u00e9s d&#8217;une mani\u00e8re ou d&#8217;une autre. Le lien avec un produit est le principal objectif que les experts en marketing tentent d&#8217;atteindre par une publicit\u00e9 cibl\u00e9e et surtout pertinente.<\/p>\n<p>Les donn\u00e9es sur les produits sont un \u00e9l\u00e9ment cl\u00e9 de la publicit\u00e9.<\/p>\n<p>Lorsque la publicit\u00e9 pour un produit est diffus\u00e9e par diff\u00e9rents canaux, les donn\u00e9es doivent \u00eatre tr\u00e8s coh\u00e9rentes et pr\u00e9cises pour assurer une exp\u00e9rience r\u00e9ussie du produit.<\/p>\n<p>La meilleure fa\u00e7on d&#8217;obtenir cette coh\u00e9rence et cette disponibilit\u00e9 est d&#8217;utiliser un syst\u00e8me de gestion des informations sur les produits &#8211; <a class=\"ProsemirrorEditor-link\" href=\"https:\/\/www.comosoft.eu\/fr\/logiciels-et-solutions\/pim\/\">Product Information management (PIM)<\/a> dans lequel les donn\u00e9es sur les produits sont r\u00e9guli\u00e8rement mises \u00e0 jour et envoy\u00e9es aux diff\u00e9rents canaux, quel que soit le m\u00e9dia.<\/p>\n<p>Dans la gestion de l&#8217;exp\u00e9rience des produits (PXM), les produits doivent \u00eatre exp\u00e9riment\u00e9s dans leur int\u00e9gralit\u00e9 et cela inclut des atouts importants. Ces actifs sont g\u00e9r\u00e9s dans le <a class=\"ProsemirrorEditor-link\" href=\"https:\/\/www.comosoft.eu\/fr\/logiciels-et-solutions\/dam\/\">syst\u00e8me DAM<\/a> (Digital Asset Management System) du d\u00e9taillant.<\/p>\n<p>Et c&#8217;est l\u00e0 qu&#8217;intervient le point d\u00e9cisif pour un PXM r\u00e9ussi dans le commerce de d\u00e9tail : une interaction int\u00e9grale de l&#8217;infrastructure informatique dans la production du marketing et des ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu&#8217;est-ce que le Product Experience Management (PXM)? Le terme Product Experience Management (PXM) se concentre sur la gestion de l&#8217;exp\u00e9rience [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-16452","post","type-post","status-publish","format-standard","hentry","category-glossaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce que le Product Experience Management (PXM)?<\/title>\n<meta name=\"description\" content=\"Le terme Product Experience Management (PXM) se concentre sur la gestion de l&#039;exp\u00e9rience produit du client. \u00bb En savoir plus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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