{"id":16427,"date":"2020-10-13T10:58:34","date_gmt":"2020-10-13T08:58:34","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/10\/13\/abandon-du-panier-dachat-panier-abandonne\/"},"modified":"2020-10-13T10:59:23","modified_gmt":"2020-10-13T08:59:23","slug":"abandon-du-panier-dachat-panier-abandonne","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2020\/10\/13\/abandon-du-panier-dachat-panier-abandonne\/","title":{"rendered":"Abandon du panier d&#8217;achat (panier abandonn\u00e9)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1>Abandon du panier d&#8217;achat (panier abandonn\u00e9)<\/h1>\n<p>Si un client potentiel place un produit dans le panier d&#8217;achat num\u00e9rique, mais que l&#8217;achat n&#8217;est pas compl\u00e9t\u00e9 par la transaction, on parle dans le commerce \u00e9lectronique d&#8217;abandon du panier d&#8217;achat. Le taux d&#8217;abandon du panier d&#8217;un magasin est un indicateur cl\u00e9 du commerce \u00e9lectronique, car il peut indiquer un processus d&#8217;achat non optimis\u00e9. Les causes d&#8217;abandon de panier sont multiples et la recherche implique souvent un suivi important. Toutefois, le marketing multicanal offre plusieurs possibilit\u00e9s pour transformer l&#8217;abandon du panier d&#8217;achat en une transaction r\u00e9ussie. Une approche commune dans le commerce \u00e9lectronique est, par exemple, le remarketing par courrier \u00e9lectronique. Il est automatiquement envoy\u00e9 \u00e0 la personne qui abandonne son panier et contient souvent un code de r\u00e9duction ou un autre type d&#8217;offre pour attirer le client \u00e0 nouveau.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si un client potentiel place un produit dans le panier d&#8217;achat num\u00e9rique, mais que l&#8217;achat n&#8217;est pas compl\u00e9t\u00e9 par la transaction, on parle dans le commerce \u00e9lectronique d&#8217;abandon du panier d&#8217;achat<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"#ffffff","slide_template_v7":"","footnotes":""},"categories":[287],"tags":[],"class_list":["post-16427","post","type-post","status-publish","format-standard","hentry","category-glossaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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