{"id":15680,"date":"2020-06-27T05:53:07","date_gmt":"2020-06-27T03:53:07","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/"},"modified":"2020-12-01T17:33:37","modified_gmt":"2020-12-01T16:33:37","slug":"communique-de-presse-dim-direct-individual-marketing","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/","title":{"rendered":"Communiqu\u00e9 de presse : DIM &#8211; Direct Individual Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1 class=\"p1\">De nouvelles possibilit\u00e9s dans la production de m\u00e9dias imprim\u00e9s et en ligne personnalis\u00e9s :<br \/>\nComosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one<\/h1>\n<p>&nbsp;<\/p>\n<p class=\"p2\"><strong>Hambourg, 06.07.2018<\/strong> \u2013 Avec un nouveau module pour la solution multicanal LAGO, le fournisseur de logiciels Comosoft, qui op\u00e8re au niveau international, propose d\u00e9sormais \u00e0 ses clients un playout &#8220;one-to-one&#8221; qui offre une large gamme d&#8217;options pour l&#8217;individualisation des m\u00e9dias num\u00e9riques et imprim\u00e9s. Ainsi, les mesures de marketing peuvent d\u00e9sormais \u00eatre cibl\u00e9es de mani\u00e8re encore plus pr\u00e9cise sur les b\u00e9n\u00e9ficiaires. La Comosoft r\u00e9agit donc \u00e9galement \u00e0 l&#8217;\u00e9volution actuelle de l&#8217;industrie de la presse et des m\u00e9dias, dans laquelle il est important de se d\u00e9marquer positivement du flot de publicit\u00e9 avec un contenu pertinent.<br \/>\nApr\u00e8s le succ\u00e8s des concepts &#8220;One-to-Many&#8221; et &#8220;One-to-Few&#8221; depuis plus de 20 ans, Comosoft va maintenant plus loin et, avec le nouveau module compl\u00e9mentaire DIM (Direct Individual Marketing) pour le logiciel multicanal LAGO, permet \u00e0 ses clients d&#8217;op\u00e9rer une communication individuelle \u00e0 grande \u00e9chelle. Comme d&#8217;habitude, la diffusion peut \u00eatre multicanal pour le contenu num\u00e9rique comme pour les produits imprim\u00e9s.<br \/>\nLes possibilit\u00e9s qu&#8217;offre la communication personnalis\u00e9e sont multiples : &#8220;Les contenus m\u00e9diatiques, qu&#8217;ils soient num\u00e9riques ou imprim\u00e9s, doivent aujourd&#8217;hui parvenir aux destinataires au bon moment et au bon endroit avec le bon message afin qu&#8217;ils ne se perdent pas dans la bo\u00eete aux lettres ou la bo\u00eete aux lettres \u00e9lectronique&#8221;, explique Peter Jozefiak, directeur g\u00e9n\u00e9ral de Comosoft. &#8220;Avec le nouveau module DIM, nos clients ont d\u00e9sormais la possibilit\u00e9 d&#8217;importer de mani\u00e8re enti\u00e8rement automatis\u00e9e des contenus personnalis\u00e9s adapt\u00e9s \u00e0 chaque personne cible dans leurs m\u00e9dias. De cette fa\u00e7on, l&#8217;information devient pertinente et le destinataire y pr\u00eate plus d&#8217;attention en cons\u00e9quence&#8221;.<br \/>\nEn commen\u00e7ant par des salutations personnalis\u00e9es avec des r\u00e9f\u00e9rences \u00e0 des pages d&#8217;accueil de magasins s\u00e9par\u00e9es pour les offres et les prix des diff\u00e9rents produits : Sur la base des donn\u00e9es de la GRC, telles que les articles achet\u00e9s, les pr\u00e9f\u00e9rences personnelles et les mod\u00e8les de comportement, des produits appropri\u00e9s sont automatiquement g\u00e9n\u00e9r\u00e9s pour chaque client. Les articles du LAGO PIM peuvent \u00eatre int\u00e9gr\u00e9s directement dans des pages d\u00e9j\u00e0 con\u00e7ues \u00e0 l&#8217;aide de mod\u00e8les et diffus\u00e9s sur tous les canaux. En outre, le nouveau module prend \u00e9galement en charge, entre autres, la pr\u00e9paration des adresses des donn\u00e9es.<br \/>\nLes nouvelles technologies d&#8217;impression permettent d\u00e9sormais de r\u00e9aliser des produits d&#8217;impression personnalis\u00e9s \u00e0 grande \u00e9chelle industrielle.<br \/>\nIl en va de m\u00eame pour les canaux en ligne : des lettres d&#8217;information personnalis\u00e9es et des campagnes individuelles par courrier \u00e9lectronique peuvent \u00eatre g\u00e9n\u00e9r\u00e9es avec peu d&#8217;efforts de la part de LAGO gr\u00e2ce au nouveau module DIM. Les liens entre les produits imprim\u00e9s et les canaux num\u00e9riques cr\u00e9ent une interaction id\u00e9ale entre les deux canaux gr\u00e2ce \u00e0 la reconnaissance d&#8217;images ou aux codes QR.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269,268],"tags":[],"class_list":["post-15680","post","type-post","status-publish","format-standard","hentry","category-nouvelles","category-presse-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiqu\u00e9 de presse : DIM - Direct Individual Marketing \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing: Comosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one \u00bb Lire la suite!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing: Comosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one \u00bb Lire la suite!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Comosoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-27T03:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-01T16:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2016\/08\/Newsletter_Juni2018_DIM-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing \/ Comosoft","description":"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing: Comosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one \u00bb Lire la suite!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing \/ Comosoft","og_description":"Communiqu\u00e9 de presse : DIM - Direct Individual Marketing: Comosoft \u00e9l\u00e8ve le logiciel multicanal LAGO au niveau du one-to-one \u00bb Lire la suite!","og_url":"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/","og_site_name":"Comosoft","article_published_time":"2020-06-27T03:53:07+00:00","article_modified_time":"2020-12-01T16:33:37+00:00","og_image":[{"width":600,"height":280,"url":"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2016\/08\/Newsletter_Juni2018_DIM-1.png","type":"image\/png"}],"author":"Monica","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/#article","isPartOf":{"@id":"https:\/\/www.comosoft.eu\/fr\/2020\/06\/27\/communique-de-presse-dim-direct-individual-marketing\/"},"author":{"name":"Monica","@id":"https:\/\/www.comosoft.eu\/fr\/#\/schema\/person\/73707222684931f8f928ede52af0ebd4"},"headline":"Communiqu\u00e9 de presse : DIM &#8211; 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