{"id":15712,"date":"2020-06-27T06:55:15","date_gmt":"2020-06-27T04:55:15","guid":{"rendered":"https:\/\/www.comosoft.eu\/communique-de-presse-magalog\/"},"modified":"2020-06-27T06:55:18","modified_gmt":"2020-06-27T04:55:18","slug":"communique-de-presse-magalog","status":"publish","type":"page","link":"https:\/\/www.comosoft.eu\/fr\/communique-de-presse-magalog\/","title":{"rendered":"Communiqu\u00e9 de presse: Magalog"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1>L&#8217;imprim\u00e9 est loin d&#8217;\u00eatre mort &#8211; mais il est en train de changer ! Comment le magazine et le catalogue deviennent le &#8220;magalogue&#8221;<\/h1>\n<p><strong>ShipIt Days 2015 : Comosoft GmbH et ppi Media utilisent 24 heures pour transformer deux portefeuilles de produits en une seule vision et relier les syst\u00e8mes \u00e9ditoriaux et PIM. Cr\u00e9ativit\u00e9 vivante : Comosoft GmbH et ppi Media d\u00e9veloppent un &#8220;prototype magalog&#8221;.<\/strong><\/p>\n<p><strong>Hambourg, 01.06.2015<\/strong> &#8211; 24 heures, 60 participants, 16 \u00e9quipes et beaucoup de bons concepts &#8220;Small &#8211; Sharp &#8211; Smart&#8221; \u00e9tait la devise de la deuxi\u00e8me journ\u00e9e ShipIt \u00e0 ppi Media les 7 et 8 mai. Concr\u00e8tement, cela signifiait qu&#8217;ils devaient mettre en \u0153uvre leurs propres id\u00e9es de projet &#8211; en 24 heures seulement, avec une pr\u00e9sentation finale de 4 minutes. Le r\u00e9sultat est, entre autres, l&#8217;association r\u00e9ussie des syst\u00e8mes \u00e9ditoriaux pour la production de magazines (ppi Media) et de ceux de PIM &amp; Multichannel Publishing Systems pour la production de catalogues (Comosoft GmbH) pour former le &#8220;Magalog&#8221;. La combinaison du savoir-faire industriel dans les secteurs de l&#8217;\u00e9dition et de la vente au d\u00e9tail et des ann\u00e9es d&#8217;exp\u00e9rience dans le d\u00e9veloppement de logiciels a permis \u00e0 ppi Media et \u00e0 Comosoft de r\u00e9unir leurs produits sur le plan conceptuel et technologique dans un d\u00e9lai de 24 heures. D&#8217;ici la fin des ShipIt Days, un prototype &#8220;magalog&#8221; permettra aux \u00e9diteurs d&#8217;utiliser les composants PIM de Comosoft GmbH lors de la cr\u00e9ation de pages r\u00e9dactionnelles et aux d\u00e9taillants d&#8217;acc\u00e9der aux atouts r\u00e9dactionnels des produits ppi Media lors de la cr\u00e9ation de catalogues. Un examen du march\u00e9 et des groupes cibles de la vente par correspondance classique confirme cette fusion. La combinaison du contenu \u00e9ditorial avec des informations cibl\u00e9es sur les produits refl\u00e8te une tendance adapt\u00e9e aux besoins des consommateurs et \u00e0 leurs d\u00e9cisions d&#8217;achat. Il est ainsi possible d&#8217;influencer positivement l&#8217;achat d&#8217;un produit en utilisant le &#8220;magalogue&#8221;, d&#8217;encourager le client et d&#8217;augmenter les chiffres de vente.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] L&#8217;imprim\u00e9 est loin d&#8217;\u00eatre mort &#8211; mais il est en train de changer ! Comment le magazine et [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15712","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communiqu\u00e9 de presse: Magalog \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 de presse: Magalog: L&#039;imprim\u00e9 est loin d&#039;\u00eatre mort - mais il est en train de changer ! 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