{"id":785,"count":4,"description":"PIM, DAM ja monikanavaisuus rautakaupoissa: alan digitaalinen muutos. Digitaalisella aikakaudella rautakauppojen asiakkaat odottavat saumatonta ostokokemusta kaikissa kanavissa.  Vastatakseen n\u00e4ihin vaatimuksiin yritysten on optimoitava tuotetietojaan (PIM), digitaalista omaisuuttaan (DAM) ja monikanavaisia strategioitaan. 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