{"id":44959,"date":"2023-04-25T14:37:11","date_gmt":"2023-04-25T12:37:11","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/04\/25\/phygital\/"},"modified":"2026-03-26T12:13:54","modified_gmt":"2026-03-26T11:13:54","slug":"phygital","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/es\/2023\/04\/25\/phygital\/","title":{"rendered":"Phygital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;150425&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>\u00bfQu\u00e9 es phygital?<\/strong><\/h1>\n<p>Cuando se habla de una estrategia phygital, estamos hablando de intentar conectar el mundo f\u00edsico con experiencias digitales. La mayor\u00eda de las veces intentan llevar las mejores partes del mundo digital a tiendas o eventos f\u00edsicos, pero tambi\u00e9n funciona a la inversa: llevar algo puramente anal\u00f3gico al mundo digital. Algunos ejemplos de experiencias phygital en el comercio minorista son los quioscos digitales, los c\u00f3digos QR, las compras con v\u00eddeo en directo, as\u00ed como la realidad virtual (RV), la realidad aumentada (RA) y la inteligencia artificial (IA) utilizadas en las tiendas. Pero lo phygital no se limita a estos ejemplos: una campa\u00f1a en las redes sociales para animar a los clientes a entrar inmediatamente en las tiendas tambi\u00e9n puede ser un evento phygital.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cuando se habla de una estrategia phygital, estamos hablando de intentar conectar el mundo f\u00edsico con experiencias digitales. <\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275],"tags":[],"class_list":["post-44959","post","type-post","status-publish","format-standard","hentry","category-glosario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phygital \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Cuando se habla de una estrategia phygital, estamos hablando de intentar conectar el mundo f\u00edsico con experiencias digitales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/es\/2023\/04\/25\/phygital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phygital \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Cuando se habla de una estrategia phygital, estamos hablando de intentar conectar el mundo f\u00edsico con experiencias digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/es\/2023\/04\/25\/phygital\/\" \/>\n<meta property=\"og:site_name\" content=\"Comosoft\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T12:37:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T11:13:54+00:00\" \/>\n<meta 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