{"id":44771,"date":"2023-03-10T14:45:54","date_gmt":"2023-03-10T13:45:54","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/03\/10\/retail-media-network\/"},"modified":"2026-03-26T09:04:26","modified_gmt":"2026-03-26T08:04:26","slug":"retail-media-network","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/es\/2023\/03\/10\/retail-media-network\/","title":{"rendered":"Retail Media Network"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;114918&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>\u00bfQu\u00e9 es el Retail Media Network?<\/strong><\/h1>\n<p>El Retail Media Network se refiere a las plataformas de venta propias de los grandes minoristas que pueden utilizarse como plataformas publicitarias para la propia publicidad o de terceros. De este modo, los anunciantes externos obtienen acceso a los datos de los clientes y a los canales publicitarios del minorista, por ejemplo, a trav\u00e9s de la web o la aplicaci\u00f3n. De este modo, las marcas pueden llegar a los consumidores con su art\u00edculo cuando ya se interesan por ese producto y tienen intenci\u00f3n de comprar. Los mayores minoristas del mundo tienen una gran masa de clientes as\u00ed como sus datos, y normalmente un tr\u00e1fico superior a la media en sus sitios web. A trav\u00e9s de sus redes, estos minoristas ofrecen a otras marcas acceso tanto a su plataforma de publicidad digital como a sus grupos destinatarios espec\u00edficos que antes eran inaccesibles. Los anunciantes tienen entonces la oportunidad de colocar anuncios en la p\u00e1gina de inicio, la p\u00e1gina del producto seleccionado, la p\u00e1gina de categor\u00edas o la p\u00e1gina de b\u00fasqueda, por ejemplo. Esto permite a los anunciantes interactuar con los consumidores estrat\u00e9gicamente en distintos momentos del proceso de compra a trav\u00e9s de sus anuncios.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El Retail Media Network se refiere a las plataformas de venta propias de los grandes minoristas que pueden utilizarse como plataformas publicitarias&#8230;<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275],"tags":[],"class_list":["post-44771","post","type-post","status-publish","format-standard","hentry","category-glosario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media Network \/ Comosoft<\/title>\n<meta name=\"description\" content=\"El Retail Media Network se refiere a las plataformas de venta propias de los grandes minoristas para plataformas publicitarias\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/es\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Network \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"El Retail Media Network se refiere a las plataformas de venta propias de los grandes minoristas para plataformas publicitarias\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/es\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Comosoft\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T13:45:54+00:00\" \/>\n<meta property=\"article:modified_time\" 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