{"id":16669,"date":"2020-11-13T13:40:15","date_gmt":"2020-11-13T12:40:15","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/11\/13\/customer-relationship-management-crm\/"},"modified":"2020-11-13T13:40:15","modified_gmt":"2020-11-13T12:40:15","slug":"customer-relationship-management-crm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/es\/2020\/11\/13\/customer-relationship-management-crm\/","title":{"rendered":"Customer-Relationship-Management (CRM)"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">\u00bfQu\u00e9 es un sistema CRM o Customer-Relationship-Management?<\/h2>\n<p>Un sistema Customer-Relationship-Management ayuda a empresas a almacenar y gestionar de forma central los datos de sus clientes as\u00ed como su relaci\u00f3n con ellos. En la mayor\u00eda de los casos, se utiliza un sistema de CRM basado en software en las empresas para gestionarlos. Aqu\u00ed, todos los datos recogidos durante la relaci\u00f3n con el cliente se almacenan y se utilizan para la individualizaci\u00f3n de las medidas de marketing y en el servicio al cliente. Las medidas dirigidas a los diferentes grupos de clientes tienen por objetivo aumentar la satisfacci\u00f3n del cliente a largo plazo y potenciar posibles ventas adicionales, tambi\u00e9n conocidas como <em>cross-selling products<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un sistema CRM o Customer-Relationship-Management? Un sistema Customer-Relationship-Management ayuda a empresas a almacenar y gestionar de forma central [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275],"tags":[],"class_list":["post-16669","post","type-post","status-publish","format-standard","hentry","category-glosario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer-Relationship-Management (CRM) \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Un sistema Customer-Relationship-Management ayuda a empresas a almacenar y gestionar de forma central los datos de sus clientes as\u00ed como su relaci\u00f3n con ellos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/es\/2020\/11\/13\/customer-relationship-management-crm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-Relationship-Management (CRM) \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Un sistema Customer-Relationship-Management ayuda a empresas a almacenar y gestionar de forma central los datos de sus clientes as\u00ed como su relaci\u00f3n con ellos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/es\/2020\/11\/13\/customer-relationship-management-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Comosoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T12:40:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2021\/01\/Digital-publishing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta 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