{"id":16455,"date":"2020-10-19T13:13:32","date_gmt":"2020-10-19T11:13:32","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/10\/19\/product-experience-management-pxm\/"},"modified":"2020-10-19T13:13:32","modified_gmt":"2020-10-19T11:13:32","slug":"product-experience-management-pxm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/es\/2020\/10\/19\/product-experience-management-pxm\/","title":{"rendered":"Product Experience Management (PXM)"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\"><strong>\u00bfQu\u00e9 es Product Experience Management (PXM)?<\/strong><\/h2>\n<p>El t\u00e9rmino Product Experience Management (PXM) se centra en la Gesti\u00f3n de la Experiencia del Producto que experimenta el cliente. Se ha convertido en un t\u00e9rmino muy popular en la comercializaci\u00f3n y el marketing. Como vendedor, \u00bfc\u00f3mo se logra una experiencia \u00fanica de los productos a trav\u00e9s de la publicidad?<\/p>\n<p>Dentro de la publicidad en el sector minorista cada vez existen m\u00e1s m\u00e9todos y posibilidades publicitarios, sin l\u00edmites del lugar o el tiempo.<\/p>\n<p>Con esta creciente disponibilidad de atenci\u00f3n al cliente, la calidad y la relevancia de la publicidad, \u00e9sta se est\u00e1 volviendo cada vez m\u00e1s decisiva para aumentar las ventas y el \u00e9xito de los productos. Los clientes siempre han preferido comprar productos con los que se sienten conectados de alguna manera. La conexi\u00f3n con un producto es el principal objetivo que los expertos de comercializaci\u00f3n tratan de lograr mediante una publicidad ajustada y sobre todo pertinente.<\/p>\n<p>Un componente fundamental de la publicidad son los datos del producto.<\/p>\n<p>Cuando se distribuye la publicidad de un producto a trav\u00e9s de varios canales, los datos deben ser muy consistentes y precisos para proporcionar una experiencia exitosa del producto.<\/p>\n<p>La mejor manera de lograr esa coherencia y disponibilidad es utilizando un <a class=\"ProsemirrorEditor-link\" href=\"https:\/\/www.comosoft.eu\/es\/software-y-soluciones\/pim\/\">sistema PIM<\/a> en el que los datos de los productos se actualicen regularmente y se env\u00eden a los diversos canales independientemente del medio de comunicaci\u00f3n.<\/p>\n<p>En el Product Experience Management (PXM), los productos deben ser experimentados en su totalidad y esto incluye activos significativos. Estos activos se gestionan en el <a class=\"ProsemirrorEditor-link\" href=\"https:\/\/www.comosoft.eu\/es\/software-y-soluciones\/dam\/\">sistema DAM<\/a> (Digital Asset Management System) del minorista.<\/p>\n<p>Y es aqu\u00ed donde se manifiesta el punto decisivo para un exitoso PXM en la venta al por menor: una interacci\u00f3n integral de la infraestructura inform\u00e1tica en la producci\u00f3n de la comercializaci\u00f3n y el marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Product Experience Management (PXM)? El t\u00e9rmino Product Experience Management (PXM) se centra en la Gesti\u00f3n de la Experiencia [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275],"tags":[],"class_list":["post-16455","post","type-post","status-publish","format-standard","hentry","category-glosario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Product Experience Management (PXM)?<\/title>\n<meta name=\"description\" content=\"El t\u00e9rmino Product Experience Management (PXM) se centra en la Gesti\u00f3n de la Experiencia del Producto que experimenta el cliente. 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