{"id":15822,"date":"2020-07-27T13:17:36","date_gmt":"2020-07-27T11:17:36","guid":{"rendered":"https:\/\/www.comosoft.eu\/2020\/07\/27\/abortar-el-carro-de-la-compra-carrito-abandonado\/"},"modified":"2023-01-27T11:23:13","modified_gmt":"2023-01-27T10:23:13","slug":"abortar-el-carro-de-la-compra-carrito-abandonado","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/es\/2020\/07\/27\/abortar-el-carro-de-la-compra-carrito-abandonado\/","title":{"rendered":"Abortar el carro de la compra (carrito abandonado)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1><b>Abortar el carro de la compra<\/b> (carrito abandonado)<\/h1>\n<p>Si un cliente potencial coloca un producto en el carro de la compra digital, pero la compra no se completa con la transacci\u00f3n, esto se conoce en el comercio electr\u00f3nico como abandono del carrito de la compra. La tasa de abandono de la cesta de la compra de una tienda es un indicador clave en el comercio electr\u00f3nico, ya que puede indicar un proceso de compra no optimizado. Existen m\u00faltiples causas para el abandono del carrito de la compra y la b\u00fasqueda suele implicar un seguimiento exhaustivo. Sin embargo, hay varias posibilidades que ofrece el marketing multicanal para convertir el abandono del carrito de compras en una transacci\u00f3n exitosa. Un enfoque com\u00fan en el comercio electr\u00f3nico es, por ejemplo, el email remarketing. Este se env\u00eda autom\u00e1ticamente a la persona que abandona su carrito de compras y que a menudo contiene un c\u00f3digo de descuento u otro tipo de oferta para atraer de nuevo al cliente.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Abortar el carro de la compra (carrito abandonado) Si un cliente potencial coloca un producto en el carro [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[275],"tags":[],"class_list":["post-15822","post","type-post","status-publish","format-standard","hentry","category-glosario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abortar el carro de la compra (carrito abandonado) \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Un cliente potencial coloca un producto en el carrito de la compra digital, pero la compra no se completa. \u00bb Leer m\u00e1s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/es\/2020\/07\/27\/abortar-el-carro-de-la-compra-carrito-abandonado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abortar el carro de la compra (carrito abandonado) \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Un cliente potencial coloca un producto en el carrito de la compra digital, pero la compra no se completa. \u00bb Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/es\/2020\/07\/27\/abortar-el-carro-de-la-compra-carrito-abandonado\/\" \/>\n<meta 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