{"id":44956,"date":"2023-04-25T14:36:06","date_gmt":"2023-04-25T12:36:06","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/04\/25\/phygital\/"},"modified":"2025-09-29T12:20:43","modified_gmt":"2025-09-29T10:20:43","slug":"phygital","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/de\/2023\/04\/25\/phygital\/","title":{"rendered":"Phygital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;891583&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>Was ist phygital?<\/strong><\/h1>\n<p data-pm-slice=\"1 1 []\">Wenn man von einer phygitalen Strategie spricht, meint man von dem Versuch die physische Welt mit digitalen Erfahrungen zu verbinden. Meistens wird dabei versucht, die besten Bestandteile der digitalen Welt in physische Gesch\u00e4fte oder Veranstaltungen zu bringen. Aber es funktioniert auch andersherum \u2013 indem man etwas, das formal rein analog ist, in die digitale Welt bringt. Einige Beispiele f\u00fcr phygitale Erfahrungen im Einzelhandel sind digitale Kioske, QR-Codes, Live-Video-Shopping sowie Virtual Reality (VR), Augmented Reality (AR) und k\u00fcnstliche Intelligenz (KI) in Gesch\u00e4ften. Aber Phygital ist nicht auf diese Beispiele beschr\u00e4nkt. Auch eine Social-Media-Kampagne, die Kunden dazu bringt, sofort in die Gesch\u00e4fte zu st\u00fcrmen, kann ein phygitales Ereignis sein.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wenn man von einer phygitalen Strategie spricht, meint man von dem Versuch die physische Welt mit digitalen Erfahrungen zu verbinden. <\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"class_list":["post-44956","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phygital \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Wenn man von einer phygitalen Strategie spricht, meint man von dem Versuch die physische Welt mit digitalen Erfahrungen zu verbinden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/de\/2023\/04\/25\/phygital\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phygital \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Wenn man von einer phygitalen Strategie spricht, meint man von dem Versuch die physische Welt mit digitalen Erfahrungen zu verbinden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/de\/2023\/04\/25\/phygital\/\" \/>\n<meta property=\"og:site_name\" content=\"comosoft.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T12:36:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T10:20:43+00:00\" \/>\n<meta property=\"og:image\" 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