{"id":44768,"date":"2023-03-10T14:28:37","date_gmt":"2023-03-10T13:28:37","guid":{"rendered":"https:\/\/www.comosoft.eu\/2023\/03\/10\/retail-media-network\/"},"modified":"2026-03-26T09:21:56","modified_gmt":"2026-03-26T08:21:56","slug":"retail-media-network","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/de\/2023\/03\/10\/retail-media-network\/","title":{"rendered":"Retail Media Network"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;163298&#8243;]<\/p>\n<h1 data-pm-slice=\"1 1 []\"><strong>Was ist ein Retail Media Network?<\/strong><\/h1>\n<p>Ein Retail Media Network bezeichnet die eigenen Verkaufsplattformen von gro\u00dfen Einzelh\u00e4ndlern, die als Werbeplattformen f\u00fcr die eigene oder die Werbung Dritter genutzt werden k\u00f6nnen. Externe Werbetreibende erhalten so Zugang zu Kundendaten und Werbekan\u00e4len des Einzelh\u00e4ndlers, z. B. zur Website oder zur Shopping-App. Auf diese Weise k\u00f6nnen Marken die Verbraucher mit ihrem Produkt erreichen, wenn diese sich bereits nach anderen Produkten umsehen und eine Kaufabsicht haben. Die gr\u00f6\u00dften Einzelh\u00e4ndler der Welt haben eine gro\u00dfe Masse an Kunden und Kundendaten \u2013 und ein meist \u00fcberdurchschnittlich hohen Traffic auf ihren Websites. \u00dcber ihre Retail Media Networks bieten diese Einzelh\u00e4ndler anderen Marken Zugang sowohl zu ihrer digitalen Werbeplattform als auch zu ihren spezifischen Zielgruppen, die zuvor nicht zug\u00e4nglich waren. Werbetreibende haben dann die M\u00f6glichkeit, Anzeigen auf z. B. der Startseite, der Produktdetailseite, der Kategorieseite oder der Suchseite zu schalten. So k\u00f6nnen Werbetreibende mit den Verbrauchern an verschiedenen Punkten des Kaufprozesses durch ihre Werbung in Kontakt treten.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ein Retail Media Network bezeichnet die eigenen Verkaufsplattformen von gro\u00dfen Einzelh\u00e4ndlern, die als Werbeplattformen f\u00fcr die eigene oder die Werbung Dritter genutzt werden k\u00f6nnen. Externe Werbetreibende erhalten so Zugang zu Kundendaten und Werbekan\u00e4len des Einzelh\u00e4ndlers, z. B. zur Website oder zur Shopping-App.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"class_list":["post-44768","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Media Network \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Ein Retail Media Network bezeichnet Werbeplattformen, die Einzelh\u00e4ndler f\u00fcr die eigene oder die Werbung Dritter genutzt werden k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/de\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Media Network \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Ein Retail Media Network bezeichnet Werbeplattformen, die Einzelh\u00e4ndler f\u00fcr die eigene oder die Werbung Dritter genutzt werden k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/de\/2023\/03\/10\/retail-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"comosoft.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T13:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T08:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2021\/01\/Digital-publishing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retail Media Network \/ Comosoft","description":"Ein Retail Media Network bezeichnet Werbeplattformen, die Einzelh\u00e4ndler f\u00fcr die eigene oder die Werbung Dritter genutzt werden k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.comosoft.eu\/de\/2023\/03\/10\/retail-media-network\/","og_locale":"de_DE","og_type":"article","og_title":"Retail Media Network \/ Comosoft","og_description":"Ein Retail Media Network bezeichnet Werbeplattformen, die Einzelh\u00e4ndler f\u00fcr die eigene oder die Werbung Dritter genutzt werden 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