{"id":16665,"date":"2020-11-13T13:29:22","date_gmt":"2020-11-13T12:29:22","guid":{"rendered":"https:\/\/www.comosoft.eu\/?p=16665"},"modified":"2023-08-07T10:45:54","modified_gmt":"2023-08-07T08:45:54","slug":"customer-relationship-management-crm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/de\/2020\/11\/13\/customer-relationship-management-crm\/","title":{"rendered":"Customer-Relationship-Management (CRM)"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">Was ist Customer-Relationship-Management?<\/h2>\n<p data-pm-slice=\"1 1 []\">Unter <strong>Customer Relationship Management<\/strong> versteht man, dass sich Organisationen komplett auf ihre Kunden ausrichten und deren Beziehung zu ihnen. Meist wird zu deren Verwaltung ein <strong>softwarebasiertes CRM-System<\/strong> in den Unternehmen genutzt. Hier werden jegliche Daten, die w\u00e4hrend der Kundenbeziehung gesammelt werden, gespeichert und f\u00fcr die <strong>Individualisierung von Marketingma\u00dfnahmen<\/strong> und im <strong>Customer Service<\/strong> genutzt. Durch gezielte Ma\u00dfnahmen f\u00fcr verschiedene Kundengruppen sollen die langfristige <strong>Kundenzufriedenheit<\/strong> und <strong>Cross-Selling Potenziale<\/strong> erh\u00f6ht werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unter Customer Relationship Management versteht man, dass sich Organisationen komplett auf ihre Kunden ausrichten und deren Beziehung zu ihnen. Meist wird zu deren Verwaltung ein softwarebasiertes CRM-System in den Unternehmen genutzt.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"class_list":["post-16665","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer-Relationship-Management (CRM) \/ Comosoft<\/title>\n<meta name=\"description\" content=\"Unter Customer Relationship Management versteht man, dass sich Organisationen komplett auf ihre Kunden ausrichten. \u00bb Weiterlesen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/de\/2020\/11\/13\/customer-relationship-management-crm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-Relationship-Management (CRM) \/ Comosoft\" \/>\n<meta property=\"og:description\" content=\"Unter Customer Relationship Management versteht man, dass sich Organisationen komplett auf ihre Kunden ausrichten. \u00bb Weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/de\/2020\/11\/13\/customer-relationship-management-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"comosoft.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T12:29:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T08:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2021\/01\/Digital-publishing.jpg\" \/>\n\t<meta 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