{"id":16412,"date":"2020-10-05T11:18:18","date_gmt":"2020-10-05T09:18:18","guid":{"rendered":"https:\/\/www.comosoft.eu\/?p=16412"},"modified":"2023-08-07T10:46:13","modified_gmt":"2023-08-07T08:46:13","slug":"product-experience-management-pxm","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/de\/2020\/10\/05\/product-experience-management-pxm\/","title":{"rendered":"Product Experience Management (PXM)"},"content":{"rendered":"<h2>Was ist Product Experience Management (PXM)?<\/h2>\n<p>Unter dem Begriff <strong>Product Experience Management (PXM)<\/strong> versteht man eine produktfokussierte Variante der Customer Experience, die zur gern genommenen Begrifflichkeit des Marketings im Handel geworden ist. <em>Doch wie macht man als H\u00e4ndler seine Produkte in der Werbung f\u00fcr Kunden erlebbar?<\/em><br \/>\nIn unserer heutigen Handels- und Werbelandschaft findet sich eine zunehmende Vielfalt an Touchpoints f\u00fcr Werbema\u00dfnahmen, die nicht einmal mehr durch Raum und Zeit begrenzt werden. Mit dieser steigenden Verf\u00fcgbarkeit der Kundenaufmerksamkeit, wird auch die Qualit\u00e4t und Relevanz der Werbung immer entscheidender f\u00fcr den Erfolg von Produktabverk\u00e4ufen. Kunden kauften schon immer am liebsten Produkte, mit denen sie sich auf irgendeine Weise verbunden f\u00fchlen. Die Verbundenheit mit einem Produkt ist das gro\u00dfe Ziel, das moderne Marketingfachleute im Handel durch feinabgestimmte und vor allem relevante Werbung zu erreichen versuchen.<\/p>\n<p>Ein elementarer Bestandteil der Produktwerbung sind Produktdaten, sie ist sogar voll davon. Und wenn die Werbung f\u00fcr Produkte auf verschiedenen Kan\u00e4len an die Kunden ausgegeben wird, m\u00fcssen die Daten in hohem Ma\u00dfe konsistent und fehlerfrei sein, um eine Grundlage f\u00fcr eine positive Product Experience zu bieten. Diese Konsistenz und Verf\u00fcgbarkeit wird optimal \u00fcber ein <a href=\"https:\/\/www.comosoft.eu\/de\/2020\/06\/25\/pim-system-product-information-management-system\/\">PIM-System<\/a> hergestellt, in dem Produktdaten regelm\u00e4\u00dfig gepflegt und an die verschiedenen Kan\u00e4le medienneutral ausgegeben werden.<br \/>\nBeim <strong>Product Experience Management (PXM)<\/strong> sollen die Produkte in G\u00e4nze erlebbar gemacht werden und dazu geh\u00f6ren auch aussagekr\u00e4ftige Assets. Die Verwaltung dieser Assets geschieht im <a href=\"https:\/\/www.comosoft.eu\/de\/2020\/07\/09\/dam-system-digital-asset-management-system\/\">DAM System (Digital Asset Management System)<\/a> des H\u00e4ndlers. Und hier zeigt sich die wohl entscheidende Bedingung f\u00fcr optimales PXM im Handel \u2013 ein integrales Zusammenspiel der IT-Infrastruktur in der Marketing Produktion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unter dem Begriff Product Experience Management (PXM) versteht man eine produktfokussierte Variante der Customer Experience, die zur gern genommenen Begrifflichkeit des Marketings im Handel geworden ist.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"class_list":["post-16412","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Product Experience Management (PXM)? | comosoft.com<\/title>\n<meta name=\"description\" content=\"Unter dem Begriff Product Experience Management (PXM) versteht man eine produktfokussierte Variante der Customer Experience. \u00bb Weiterlesen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comosoft.eu\/de\/2020\/10\/05\/product-experience-management-pxm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Product Experience Management (PXM)? | comosoft.com\" \/>\n<meta property=\"og:description\" content=\"Unter dem Begriff Product Experience Management (PXM) versteht man eine produktfokussierte Variante der Customer Experience. \u00bb Weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.comosoft.eu\/de\/2020\/10\/05\/product-experience-management-pxm\/\" \/>\n<meta property=\"og:site_name\" content=\"comosoft.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-05T09:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T08:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.comosoft.eu\/wp-content\/uploads\/2021\/01\/Digital-publishing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monica\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Was ist Product Experience Management (PXM)? 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