{"id":15249,"date":"2020-05-11T11:26:05","date_gmt":"2020-05-11T09:26:05","guid":{"rendered":"https:\/\/www.comosoft.eu\/?p=15249"},"modified":"2025-03-18T14:35:04","modified_gmt":"2025-03-18T13:35:04","slug":"warenkorbabbruch-abandoned-cart","status":"publish","type":"post","link":"https:\/\/www.comosoft.eu\/de\/2020\/05\/11\/warenkorbabbruch-abandoned-cart\/","title":{"rendered":"Was ist ein Warenkorbabbruch (abandoned cart)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;211734&#8243;]Wird ein Produkt vom potenziellen Kunden in den digitalen Warenkorb gelegt, der Einkauf dann aber nicht durch die Transaktion abgeschlossen, spricht man im E-Commerce von einem Warenkorbabbruch. Der Anteil der Warenkorbabbr\u00fcche an den gesamten Transaktionen eines Shops ist ein wichtiger KPI im E-Commerce, da er auf eine nicht-optimale User Experience beim Kaufvorgang hinweisen kann. Die Suche nach einer m\u00f6glichen Ursache f\u00fcr Warenkorbabbr\u00fcche ist sehr schwierig und meist mit aufwendigem Tracking verbunden. Um den Warenkorbabbruch aber doch noch in eine erfolgreiche Transaktion zu verwandeln gibt es diverse M\u00f6glichkeiten des Omnichannel Marketings. Eine g\u00e4ngige Vorgehensweise im E-Commerce ist beispielsweise die Remarketing E-Mail, die automatisch an den Warenkorbabbrecher verschickt wird und oft einen attraktiven Rabattcode auf den Warenkorbwert enth\u00e4lt.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wird ein Produkt vom potenziellen Kunden in den digitalen Warenkorb gelegt, der Einkauf dann aber nicht durch die Transaktion abgeschlossen, spricht man im E-Commerce von einem Warenkorbabbruch.<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240],"tags":[],"class_list":["post-15249","post","type-post","status-publish","format-standard","hentry","category-glossar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein 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