{"id":722,"count":19,"description":"<strong>PIM, DAM und Multichannel im Baumarkt: Die digitale Transformation der Branche. <\/strong>Im digitalen Zeitalter erwarten Kunden im Baumarkt ein nahtloses Einkaufserlebnis \u00fcber alle Kan\u00e4le hinweg. Um diesen Anforderungen gerecht zu werden, m\u00fcssen Unternehmen ihre Produktinformationen (PIM), digitalen Assets (DAM) und Multichannel-Strategien optimieren. 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