{"id":782,"count":5,"description":"I den digitale tidsalder forventer kunderne i f\u00f8devaredetailhandlen en s\u00f8ml\u00f8s indk\u00f8bsoplevelse p\u00e5 tv\u00e6rs af alle kanaler. For at im\u00f8dekomme disse krav skal virksomhederne optimere deres produktinformation (PIM), digitale aktiver (DAM) og multikanalstrategier. 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